Digital Marketing: From Beginner to Pro with Real-Life Demos
- Descrição
- Currículo
- FAQ
- Revisões
Struggling to Make Digital Marketing Work for You? You’re Not Alone.
Many aspiring marketers, entrepreneurs, and freelancers dive into digital marketing only to find themselves overwhelmed by complex jargon, outdated strategies, and courses that promise results but fail to deliver actionable insights. Sound familiar?
If you’re tired of wasting time and money on courses that leave you with more questions than answers, this course is designed specifically for you. We know how frustrating it can be to navigate the ever-changing digital landscape without a clear roadmap or practical skills.
Imagine feeling confident in your ability to launch campaigns, grow your audience, and drive real results for your business or clients—without the guesswork or overwhelm. This isn’t just another theory-heavy course. We’ve packed it with everything you actually need to succeed, from hands-on exercises to real-world strategies that work.
Why This Course Is Perfect for You:
In this course, you won’t just learn digital marketing—you’ll dive into practical, hands-on experience through exercises and real-world examples. We designed this course with you in mind, focusing on maximizing your learning without wasting time. We’ve cut out the fluff and only included what’s truly valuable for your digital marketing journey. Each lesson is carefully curated to help you gradually build a deep understanding of digital marketing and how to thrive in it. The course is thoughtfully organized—no long-winded rambling or unnecessary screen recordings to stretch out time. This is a content-packed, high-value course with clear, focused lessons. We’re bringing you the best because we know you deserve it! 🙂
What You’ll Learn:
-
Market Research: Discover how to identify your target audience, analyze market trends, and gather insights that drive successful marketing strategies.
-
Branding: Learn to create a powerful brand identity that resonates with your audience and stands out in a crowded market.
-
Funnels: Understand the complete sales funnel process, from attracting leads to converting them into loyal customers.
-
Copywriting: Master the art of persuasive writing to craft compelling content that engages your audience and boosts conversions.
-
Content Creation and Content Marketing: Develop a content strategy that captivates and retains your audience through blog posts, videos, and social media.
-
Social Media Marketing: Explore effective techniques for growing your presence on major social platforms and driving engagement.
-
SEO Strategies: Optimize your website and content for search engines to increase visibility and attract organic traffic.
-
Data-Driven Decision Making: Use analytics to track performance, measure success, and refine your strategies for better results.
-
Creating a Free Website and Optimizing for SEO: Learn the steps to set up a free website and implement SEO best practices to enhance your online presence.
-
ChatGPT for Digital Marketing: Discover how to leverage ChatGPT for content creation, idea generation, and improving audience engagement.
By the end of the course, you’ll be able to:
-
Design and execute effective digital marketing campaigns.
-
Boost your online visibility and brand recognition.
-
Drive meaningful traffic to your website and increase conversions.
Meet Your Instructors:
Hi, I’m Kristine, your lead instructor. With a degree in marketing and extensive experience in advertising, public relations, and digital marketing, I’m here to guide you through every step of your learning journey. In 2020, I took the plunge and started my own marketing business. Along the way, I’ve had the privilege of serving businesses from different industries for their social media marketing needs and coaching aspiring marketers, making me well-equipped to guide you on this digital marketing journey.
Joining me is Rose, an award-winning online course creator and bestselling Udemy instructor with over 80,000 students worldwide. Together, we bring a wealth of knowledge and a passion for teaching to make this course as engaging and valuable as possible.
Course Highlights:
-
Beginner-Friendly: We break down complex concepts into easy-to-understand lessons.
-
Interactive Content: Engage with practical exercises, real-world examples, and actionable insights.
-
Supportive Learning: Benefit from our expertise and guidance throughout your learning journey.
Ready to transform your digital marketing skills? Enroll now to start mastering digital marketing strategies and take your career or business to the next level. Explore our free previews and see for yourself how this course can make a difference. 🙂
Enroll today and start your path to digital marketing success!
-
1Welcome!Vídeo Aula
-
2What Is Digital Marketing and Why Is It Important for your Businesses?Vídeo Aula
-
3Your Ultimate Digital Marketing Crash CourseVídeo Aula
-
4Mistakes You Need to Avoid in Digital MarketingVídeo Aula
-
5Quick Win ActivityVídeo Aula
-
6Share Your Digital Marketing Journey With UsTexto
-
7What is Digital Marketing Really?Vídeo Aula
-
8Identifying Your Ideal Audience – The Foundation of All SalesVídeo Aula
-
9Crafting Your Irresistible OffersVídeo Aula
-
10The Art of High-Value Content – How You Can Generate Leads by Giving FirstVídeo Aula
-
11Mastering Your Lead Generation FunnelVídeo Aula
-
12Conversion Principles – Turning Your Leads into Paying CustomersVídeo Aula
-
13Measuring Your Success – Understanding Metrics That MatterVídeo Aula
-
14Wrap Up – Your Action Plan for Getting StartedVídeo Aula
-
15How Does Market Research Unlock Business Opportunities?Vídeo Aula
-
16What’s the Difference between Primary and Secondary ResearchVídeo Aula
-
17What are Demographics and PsychographicsVídeo Aula
-
18Case Study: How We Conducted Market ResearchVídeo Aula
-
19Demo - How to Create a Google Form for Your Primary ResearchVídeo Aula
-
20Demo - How to Gather Secondary Data OnlineVídeo Aula
-
21Your Market Research WorkbookVídeo Aula
-
22Who's in the Arena? A Closer Look at Competitor AnalysisVídeo Aula
-
23Who Are Your Ideal Customers? Exploring Target Audiences and PersonasVídeo Aula
-
24Let’s Create a Buyer PersonaVídeo Aula
-
25What Makes Your Offer Irresistible? Crafting Compelling Value PropositionsVídeo Aula
-
26Understanding the Customer JourneyVídeo Aula
-
27Goals or Objectives: What’s the Difference, and Why Does It Matter?Vídeo Aula
-
28What Drives Your Business Forward? Defining Your Business GoalsVídeo Aula
-
29Setting SMART ObjectivesVídeo Aula
-
30Goals & Objectives ExamplesVídeo Aula
-
31Section Wrap UpVídeo Aula
-
32Market Research Guide in Digital MarketingTexto
-
33Market Research QuizQuestionário
This quiz will help you understand the basics of market research. It includes simple questions that cover key concepts. Test your knowledge and see how much you know about this important topic!
-
34What Is Branding and How Is It Different From Marketing?Vídeo Aula
-
35Why You Need a Brand StrategyVídeo Aula
-
36Brand Strategy WorkbookVídeo Aula
-
37Defining your Brand PurposeVídeo Aula
-
38Defining Your Brand PurposeTexto
-
39Brand Values and Guiding Principles - Why Are They Important to Your Strategy?Vídeo Aula
-
40Brand Positioning: How Can You Make Your Brand Stand out in a Crowded Market?Vídeo Aula
-
41Brand PersonaVídeo Aula
-
42Crafting Your Visual Identity: How to Put Together a Branding Kit That Rocks?Vídeo Aula
-
43Building a Strong Brand Identity in Digital Marketing: Avoiding Common MistakesVídeo Aula
-
44Quick Win ActivityVídeo Aula
-
45Branding Guide in Digital MarketingTexto
-
46Branding Basics QuizQuestionário
This quiz will help you understand the basics of branding. You’ll learn what branding means, why it’s important, and how it affects businesses. Choose the correct answer for each question and read the explanations to learn more!
-
47Introduction to the Digital Marketing FunnelVídeo Aula
-
48Top of the Funnel - AwarenessVídeo Aula
-
49Middle of the Funnel - ConsiderationVídeo Aula
-
50Bottom of the Funnel - ConversionVídeo Aula
-
51Post-purchase - Retention and AdvocacyVídeo Aula
-
52Optimizing Your Digital Marketing FunnelVídeo Aula
-
53Case Study - Successful Digital Marketing FunnelsVídeo Aula
-
54Quick Win ActivityVídeo Aula
-
55Digital Marketing Funnel Guide: Understanding the Path to ConversionTexto
-
56Digital Marketing Funnel QuizQuestionário
This short quiz is designed to help you understand the basics of the digital marketing funnel. It consists of simple questions that cover key concepts related to how customers move through different stages in their buying journey. Test your knowledge and learn more about this important topic!
-
57Introduction to Content MarketingVídeo Aula
-
58Creating Valuable ContentVídeo Aula
-
59Exploring Content TypesVídeo Aula
-
60Content InspirationsVídeo Aula
-
61Content PlanningVídeo Aula
-
62Crafting Effective Blog PostsVídeo Aula
-
63Getting Started with Blog Topics and StructureVídeo Aula
-
64Writing Strong HeadlinesVídeo Aula
-
65How to Nail the IntroductionVídeo Aula
-
66Writing the Main ContentVídeo Aula
-
67Creating Compelling Featured Images for Your Blog PostsVídeo Aula
-
68How to Repurpose ContentVídeo Aula
-
69How Social Media Marketing Supercharges Content MarketingVídeo Aula
-
70Video Content CreationVídeo Aula
-
71What Makes a Great Video and Tips for Success in Video Content CreationVídeo Aula
-
72Wrap up and Quick Win ActivityVídeo Aula
-
73Content Marketing Guide in Digital MarketingTexto
-
74What is Copywriting?Vídeo Aula
-
75How Copywriting Evolved Through the YearsVídeo Aula
-
76Copywriting vs Content Writing - What’s the Difference?Vídeo Aula
-
77Copywriting vs Content WritingQuestionário
Determine which one is copywriting and which one is content writing
-
78Features vs. BenefitsVídeo Aula
-
79Assignment - Features vs BenefitsVídeo Aula
-
80AIDA FormulaVídeo Aula
-
81Assignment - AIDAVídeo Aula
-
82PAS ModelVídeo Aula
-
83Assignment - PASVídeo Aula
-
844P’s model - Promise, Picture, Proof, PushVídeo Aula
-
85Assignment - 4P’s ModelVídeo Aula
-
86How to Write a Compelling CopyVídeo Aula
-
87Social Media CopywritingVídeo Aula
-
88Platform-Specific Copywriting StrategiesVídeo Aula
-
89Copywriting Guide in Digital MarketingTexto
-
90Copywriting Basics QuizQuestionário
This quiz is for beginners who want to learn about copywriting. It includes simple questions to help you understand the key concepts and terms. Choose the correct answers and read the explanations to learn more!