Business Fundamentals: Corporate Strategy
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If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
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Business Strategy
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Management and Leadership
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Marketing Strategy
There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:
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The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
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Porter’s five forces model
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The bargaining power of buyers
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The bargaining power of clients
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The threat of new entrants
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The threat of substitute products
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Game theory
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The typical company lifecycle
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What a competitive advantage is
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How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
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The dangers of pursuing a hybrid strategy
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How to choose whether to grow organically or through M&A
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The difference between horizontal and vertical integration
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The advantages and dangers of outsourcing
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How to apply a SWOT analysis in practice
These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.
This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.
The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.
So, what are you waiting for?
Click the “Buy Now” button and let’s begin this journey together!
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5Introducing the industry life cycle modelVídeo Aula
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6Here is why you need to know about the industry lifecycle modelVídeo Aula
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7The introduction stageVídeo Aula
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8The growth stage - Sales are ramping upVídeo Aula
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9The maturity stage - It's time to make some moneyVídeo Aula
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10The decline stageVídeo Aula
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11The five forces model - An invaluable tool for practitionersVídeo Aula
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12The threat of new entrantsVídeo Aula
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13The threat of substitute goodsVídeo Aula
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14Competitor analysisVídeo Aula
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15Managing the relationship with suppliersVídeo Aula
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16The bargaining power of clientsVídeo Aula
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17Applying The Five Forces model in practiceVídeo Aula
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22Internal decision makingVídeo Aula
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23Introducing the company life cycle modelVídeo Aula
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24What is a competitive advantage and why companies need itVídeo Aula
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25Acquiring a sustainable competitive advantageVídeo Aula
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26The fundamental role of resources and capabilitiesVídeo Aula
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27Acquiring a competitive advantageVídeo Aula
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28Focusing on Competitive strategyVídeo Aula
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29The cost leadership strategy - sell cheapVídeo Aula
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30Differentiation - be better and differentVídeo Aula
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31Niche strategies - serve a specific sub-segment of people in the best wayVídeo Aula
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32Hybrid strategies and why they can be dangerousVídeo Aula
