Digital Marketing Success: Proven Science and Design
- Descrição
- Currículo
- FAQ
- Revisões
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you’re a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you’ll learn from three types of lectures:
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Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands’ campaigns over a number of years to see what factors contribute to higher engagement.
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Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
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“Behind the scenes” lectures where I upload the images we’ve designed together and then confirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you’ll learn and apply the industry-standard design principles, and then you’ll learn and apply the science of getting more clicks and engagement. You’ll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You’ll design ads and images throughout the course in order to put these principles into practice.
Practical Projects:
If you want to follow along with me exactly in the handful of practical exercises, then you’ll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you’ll need Photoshop. Of course, if you’re only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won’t need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical “names of files affects your YouTube SEO” lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked).
The information you learn in this course is the result of five months’ studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
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1
The Art and Science of Effective Social Media Images and AdsWelcome to Social Media Market Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.
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How to Get Adobe Photoshop (Optional)I explain how to get Adobe Photoshop, in order to follow along in the course.
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3
What Leads to More Clicks? Our First Science-Based Tip.
In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.
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4
Image Editing Options and Ad/Post Size Guidelines
In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.
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5
A Quick Note about Photoshop Creative Cloud and Mac vs. PC
I explain about Photoshop Creative Cloud updates and two primary differences between Mac and PC, for those who want to follow along with me and apply the principles in Photoshop.
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6
[ACTIVITY + EXPERIMENT] Image Size for Engagement: Our First Design/Experiment
In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.
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Join Our Facebook Group and Community for Ad/Image Design Feedback and Critique!
Join our Facebook group and community to get feedback from me and others!
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8
Overview of Using Photoshop for Ad and Social Media Images
In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.
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The Importance of Color and Tone in Social Media Images
In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.
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10
YouTube Thumbnail Image Guidelines
In this link, you'll learn the image guidelines for YouTube images.
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[ACTIVITY] Create a YouTube Thumbnail Image Using Effective Contrast and Color
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.
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[ACTIVITY] Create a YouTube Thumbnail Image Using Effective Tonality and Color
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.
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13
Effective Composition in Social Media Images
In this lesson, you'll learn how effective composition can make social media images more effective.
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14
Effective and Relevant Typography in Social Media Images
In this lesson, you'll learn how to apply effective and relevant typography in social media images.
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YouTube Profile Image and Channel Art Guidelines
In this link, you'll learn the guidelines for YouTube profile image and channel art.
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[ACTIVITY] Design an Effective YouTube Channel Icon and Channel Art
In this lesson, you'll design an effective YouTube channel icon and channel art.
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Science of More Clicks and Engagement Section Introduction
In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.
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Relevance for More Clicks
In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.
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The Science-Backed Marketing Secrets of Online Animated Ads and Images
In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.
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[ACTIVITY] Create an Animated Ad/Image Post
In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.
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[ACTIVITY] Create a Cinemagraph for Posts and Ads
In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.
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22
Quick Note: Branding Online with Fewer Clicks
In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.
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23
Writing and Appeals Section Introduction
In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.
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Appealing to Practicality and Fun for More Marketing Success
In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.
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25
The Proven Effect of Pricing, Promotions, and Call to Action on Online Ads
In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.
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[ACTIVITY + EXPERIMENT] Pricing and Promotions
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.
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[ACTIVITY + EXPERIMENT] Call to Action
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.
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28
Clickbait and When Not to be Too Mysterious
In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.
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Brand Personification for More Likes, Shares, and Comments
In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.
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Effective and Relevant Color in Online Ads and Images Section Introduction
In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.
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31
Science of Color Reactions and Associations
In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.
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Sell More with Science: Color and Online Commerce
In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.
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[ACTIVITY + EXPERIMENT] Warm and Cool Colors in Images Posts
In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.
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Effective Contrast for More Clicks and Customers
In this lesson, you'll learn the science of effective contrast in online images and social media marketing.
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35
Appropriate Value and Saturation for More Effective Ads
In this lesson, you'll learn the science of effective value and saturation in social media marketing images.
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[ACTIVITY + EXPERIMENT] Value and Saturation in Online Ads
In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.
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Context, Branding, and Cultural Tips for Effective Online Color
In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.
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38
Design for More Likes, Comments, and Shares on Facebook Brand Posts
In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.
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39
Get More Re-Tweets: Informational and Emotional Appeals
In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.
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40
Get More Re-Tweets: Effective Hashtag Methods
In this lesson, you'll learn effective hashtag methods for Twitter.
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41
Building Community in Social Media and Web Sites
In this lesson, you'll learn the effective method of building community is social media.
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42
Successful Social Media Seeding Methods to More Likely Go Viral
In this lesson, you'll learn the effective social media seeding methods to more likely go viral.
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43
Social Media Word-of-Mouth and Future-Framed Marketing
In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.
