Diploma in Digital Marketing 2025 Updated -35 Courses in 1
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Become a well-rounded digital marketing professional with our comprehensive Diploma program, featuring a 2024 Core Update and 35 in-demand courses!
Master the latest trends, including Advanced SEO, AI automation with ChatGPT, and data-driven campaign management.
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Advance Modules
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Canva & video editing
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Search engine Optimization On page, Off page, Technical SEO
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Creatives & designing using free & paid tools
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Blogging
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Paid & organic Marketing
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Understanding of different Algorithm
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Depth knowledge of SEO & Analytics Tools
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Creating custom goals with Google Ads
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Social Media Ads
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Strategy to gain maximum conversion
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Budget & Bid Strategies
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Digital Marketing Strategies
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Case Study
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AI & ChatGPT for Automation: Automate content creation, customer support, and marketing tasks using AI tools, including ChatGPT.
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Marketing automation: marketing automation tools, marketing automation for PPC, marketing automation for SEO
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Audience Research: Identify and understand your target audience to create tailored marketing messages that resonate with their needs.
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Keyword Research: Use tools like Google Keyword Planner to discover relevant search terms that your audience is using to find products like yours.
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On-Page SEO: Optimize individual pages on your website for specific keywords, ensuring they have proper meta tags, headers, and keyword density.
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Technical SEO: Improve the backend structure of your website to ensure faster loading speeds, mobile optimization, and clean coding for search engine crawlers.
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Link Building: Focus on earning high-quality backlinks from authoritative websites to increase your site’s domain authority and search rankings.
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Content Creation: Regularly publish high-quality, engaging blog posts, videos, and other types of content to attract visitors and establish industry authority.
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Content Distribution: Share your content across multiple channels (e.g., social media, email, guest posts) to reach a larger audience.
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Influencer Outreach: Partner with influencers who can help promote your brand to their followers, building trust and expanding your reach.
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User-Generated Content: Encourage your audience to create content about your brand (e.g., reviews, testimonials) to increase engagement and build social proof.
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Social Media Optimization (SMO): Optimize your social media profiles with relevant keywords, links, and professional branding to increase visibility.
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Social Media Engagement: Actively interact with your audience on social media by responding to comments, participating in discussions, and sharing user content.
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Email Segmentation: Group your email list into specific segments based on user behavior or preferences to send personalized, relevant messages.
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Drip Campaigns: Set up automated email sequences to nurture leads over time, guiding them through the customer journey.
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A/B Testing: Regularly conduct A/B tests on emails, landing pages, and ads to identify what elements lead to higher engagement and conversion rates.
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Conversion Rate Optimization (CRO): Continuously improve your website’s design, layout, and calls-to-action to increase the percentage of visitors who convert into customers.
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Landing Page Design: Create focused, high-converting landing pages with clear messaging, engaging visuals, and strong calls to action.
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Lead Magnets: Offer valuable content (e.g., eBooks, webinars) in exchange for email addresses, building a list of engaged prospects.
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Local Listings: Claim and optimize local business listings (Google My Business, Yelp, etc.) to boost local SEO and attract nearby customers.
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Review Management: Actively seek out and manage customer reviews to build trust, improve brand reputation, and influence purchasing decisions.
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Video Marketing: Use video content to engage users, tell your brand story, and drive conversions, particularly through YouTube and social platforms.
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Paid Search Campaigns: Run highly targeted Google Ads campaigns to attract qualified leads who are actively searching for products or services like yours
Digital marketing Awareness To sell products &services ² Inform customers about products & services ² Offer & discounts ² Create brand value ² Existing followers or buyers ² Information ² Direct sales without additional information ² More knowledgeable less Sales oriented.
Once you complete the course you rill be able to learn the Basic & advanced depth of online marketing world.
Plus, 30+ More Digital Marketing Modules: From Analytics and social media (Instagram, LinkedIn, Pinterest) to email marketing, content strategy, app promotion, and much more.
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1
IntroductionIn this lesson, you’ll gain a comprehensive overview of the core modules covered in the Digital Marketing Fundamentals course. From SEO and social media marketing to email marketing, content strategy, and analytics, this lesson introduces you to the essential components of a successful digital marketing strategy. Understand how each module interconnects and contributes to driving traffic, building engagement, and achieving business goals in the digital landscape. This foundational insight will prepare you for a deep dive into each module.
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Answer the questions for knowledge check -
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Graphics & Creatives Designing
Try designing Above images in Canva using special effects and see whether you are able to use the Tool efficiently or not.
Once you are done save these images for future reference.
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Knowledge check
What is color Code? Create a post by filling colors manually with color code
(Once your are done check what are the error present on the creative)
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Graphics Assignment -
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Search Engine Optimization & Local SEO
Learn Search Engine Optimization & Local SEO
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Search Engine Optimization Part 2
Search Engine optimization practicable concept
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On page Optimization
As search engines constantly refine their algorithms and user expectations evolve, a robust on-page strategy is more crucial than ever for SEO success.
Page Speed is Essential: Ensure your website loads quickly on all devices. Utilize tools like Google PageSpeed Insights to identify and address performance bottlenecks.
Mobile-First Design: Consider mobile-first indexing and responsiveness. Make sure your website offers a seamless experience on any device.
Structured Data: Implement schema markup to provide clear and detailed information about your content to search engines, aiding in rich snippets and knowledge panel appearances.
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On page and Off Page strategy
Off-page SEO refers to techniques that you use to improve your website's ranking in search engine results pages (SERPs) through factors outside of your website itself. It's like building your website's reputation and credibility in the eyes of search engines and users alike.
Link building
Content marketing
Submission
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10
Advance Serch Query Strategy Off Page seo
In this lesson, you’ll uncover the secrets of advanced Google search operators to supercharge your research and SEO strategies. From finding competitors and backlinks to accessing specific file types and uncovering hidden opportunities, this guide will equip you with practical skills to navigate Google like a pro.
Key Takeaways:
Learn to use related: to discover similar websites and analyze competitors.
Master filetype: searches for PDFs, PPTs, and other resources to support your content creation.
Use intitle: and inurl: to pinpoint keyword-rich pages and uncover potential backlink opportunities.
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11
What are on page elements ?
Answer the question by reading previous modules
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12
Google Search Console
How to set Up GSC and indexing
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Google search Console 2
Google search How to remove dead URL
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Google Analytic
Learn how to Set up analytic account and create customer dimension to measure various metrics
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GSC & Analytic knowledge check
Lets figure how much you Got
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GSC & Google Analytic
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Social Media Intro and optimization
How to create social Media account , Fan page, groups & Optimize them
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Social Media Finding Targeted Audience & Buyer Persona
Unlock the secrets of effective marketing by mastering the art of understanding your audience. This comprehensive course is designed to help marketers, business owners, and aspiring strategists gain deep insights into their customers' needs, behaviors, and motivations.
You’ll learn to create detailed buyer personas and accurately identify your target audience, ensuring your marketing efforts are not just widespread but laser-focused on the right people.
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19
Creating Fan pages and Communities
How to create and optimize Fan page and group details to increase engagement on social Media, Linkdin profile optimization and features, Instagram insight.
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Social Media advertisement
Here you learn how to create on Social Media platforms
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Getting started with Ads
Here you will be to practically learn to create ad, set bid & budgets and measure performances
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LinkedIn Ads
Learn how to maximize Ads conversion using professional platform
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Google Ads
Everything about Google Advertisement
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Ads Restriction
In this lesson, you’ll learn about Google Ads restrictions, common policy violations, and how to appeal disapproved ads. Understanding these rules will help you run compliant campaigns and avoid account suspensions.
What You’ll Learn:
Google Ads policies and common restrictions
Reasons for ad disapprovals and account suspensions
Step-by-step appeal process for rejected ads
Best practices to prevent future violations -
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Automation & Strategies
This the the end of modules here you will learn Automation and advance strategies to beat competition.
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Off Page Strategy
Earning Links: Imagine each link to your website as a vote of confidence, a thumbs-up from another reputable source saying, "This content is valuable, it deserves attention." Focus on quality over quantity, seeking backlinks from relevant, high-authority websites in your niche.
Content That Captivates: Create shareable, informative, and valuable content — blog posts, infographics, videos — that people naturally want to link to and engage with. Become a go-to resource, a beacon of knowledge within your field.
Social Butterfly Power: Spread your wings on social media platforms where your target audience thrives. Share your content, engage in conversations, participate in relevant communities. Your social presence amplifies your website's reach and builds brand awareness.
Beyond Likes and Shares: Don't underestimate the power of guest blogging, industry awards, and even offline events. Any activity that showcases your expertise and connects you with the right audience contributes to your off-page SEO success.
