Facebook Ads & Facebook Marketing Masterclass 2025

In this lecture you'll learn more about the course and what you can expect.

In this lecture you'll learn the strategy we'll be using for your Facebook ads.

Here are the answers to the most commonly asked questions.

In this lecture you'll learn how to build the foundation of your Facebook advertising, with things such as a meta business suite, an a Facebook page and an ads account.

In this lecture you'll learn how to set up your first campaign.

In this lecture you'll learn how the ads are structured in Facebook.

In this lecture you'll learn what the Advantage Campaign Budget is, previously known as Campaign Budget Optimisation (CBO). It's the foundation that this 3:2:2 strategy is built on.

In this lecture you'll learn how to install the meta pixel to drastically improve the accuracy of your ads and have it optimized for conversions.

In this lecture you'll learn how to set the optimisation of your ads.

In this lecture you'll learn how to use Broad Targeting.

In this lecture you'll learn about the different available placements.

In this lecture you'll learn how to create your first Dynamic Creative Testing (DCT) ad.

In this lecture you'll learn how to verify your instagram account to unlock additional ad placements.

In this lecture you'll learn how to model successful competitor's ads.

In this lecture you'll learn how to preview your ads before publishing.

In this lecture you'll learn how to find winning ads and filter them from the bad ones.

In this lecture you'll learn how to extract the winning ad creative into the winner's ad set.

In this lecture you'll learn how the Winner's ad set works.

In this lecture you'll get an overview of the upcoming ad creative strategies.

In this lecture you'll learn how to use the Problem & Solution ad strategy.

In this lecture you'll learn how to use the Them VS Us ad strategy.

In this lecture you'll learn how to use the Statistics ad strategy.

In this lecture you'll learn how to use the Testimonials ad strategy.

In this lecture you'll learn how to use the Features Point-Out ad strategy.

In this lecture you'll learn how to use the Benefits Overlay ad strategy.

In this lecture you'll learn how to use the Founder's Story ad strategy.

In this lecture you'll learn how to use the Unboxing ad strategy.

In this lecture you'll learn how to use the Before and After ad strategy.

In this lecture you'll learn how to use the 3 Reasons Why ad strategy.

In this lecture you'll learn how to properly navigate the Ads Manger.

In this lecture you'll learn how to understand, use and customise the Columns.

In this lecture you'll learn about custom audiences.

In this lecture you'll learn what to do if your ads get rejected or your account banned, and how to prevent it from ever happening.

In this lecture you'll learn what organic Facebook marketing is and how it works.

In this lecture you'll learn the differences between marketing with a Facebook profile and a Facebook page.

In this lecture you'll learn how to optimize your Facebook page.

In this lecture you'll learn how to use Facebook groups to build a community.

In this lecture you'll learn 10 easy to use Post strategies that you can start implementing right away!

In this lecture you'll learn how to increase your reach with your posts.

In this lecture, we'll do the preparations needed to start making Facebook ads to our store.

In this lecture, we'll create a Facebook ad campaign.

In this lecture, we'll install a Meta Pixel in our store.

In this lecture, we'll create an ad set.

In this lecture, we'll create a DCT Ad in Facebook.

In this lecture, we'll create add creatives thanks to Canva templates.

In this lecture, we'll add primary texts and headlines to our ad to make it convert.

In this lecture, we'll look at important stats to learn to scale our ads.

In this lecture, we'll extract winning ads.

In this lecture, we'll create a new DCT test to test against our winners.

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what The 3 Boxes mean and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.

In this video you'll learn what Copywriting is and how to use it effectively. 

In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.

In this video we'll talk about the importance of knowing what you're selling.

In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.

In this video you'll learn about the "Thee Keys" to master copywriting.  

In this video you'll learn about the two most common sales personalities. 

In this video you'll learn why it's never time or money that decides if customers will buy or not. 

In this video you'll learn the power of headlines and how to write them.  

In this video you'll the power of subheads and how to write them. 

In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.

In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.

In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.

In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.

In this lecture, you'll learn to remove the writer's block to get back your creativity.

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

In this video we'll recap everything you've learned about Copywriting.  

In this lecture you'll start applying what you've learned, and understand what separates the good from the bad copywriting.

In this lecture you'll find the answers to the Copywriting Assignment.