Marketing Psychology and Consumer Behavior
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A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.
There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.
This course will help you get a firm grasp of them and teach you how to use them to your advantage.
By the end of this course, you’ll be able to:
• Identify patterns in consumer behaviour.
• Understand how they affect purchase decisions.
• And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.
The psychological principle you will learn can be applied to your:
• Content
• Pricing
• And sales strategy.
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop.
In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.
Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies.
Enrol now to get started!
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1
Reciprocity - How to increase sales by evoking the instinct of reciprocityIn this lecture we will learn what is the reciprocity principle, and how can we incorporate it in our business strategy.
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2
Reciprocity QuizTest your knowledge on what you learned about the principle of reciprocity.
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3
Priming - How to influence unconscious buying decisions
In this lecture we will discuss what is priming, what are its effects and how to integrate it in your marketing strategy.
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4
Priming Quiz
Test your knowledge on what you learned about priming.
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5
Scarcity - How to boost sales by making your products scarce
In this lecture we will learn about the principle of scarcity, what is it, the reasons behind its effectiveness and how to use it.
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6
Scarcity Quiz
Test your knowledge on what you learned about the principle of scarcity.
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7
Loss Aversion - How to make customers unwilling to let go of your products
In this lecture we will learn what is the loss aversion principle, and how can to include it in our marketing strategy.
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8
Loss Aversion Quiz
Test your knowledge on what you learned about loss aversion.
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9
Social Proof - How to boost the sales of your products by utilizing opinions
In this lecture we will learn about the psychological principle of social proof, what it is, as well as how it can be used.
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10
Social Proof Quiz
Test your knowledge on what you learned about social proof.
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11
Decision Fatigue - Why and how to offer the right amount of product options
In this lecture we will learn how consumers react when they are faced with a variety of options and how to offer your products in a way that makes it easier for them to navigate and buy them.
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12
Decision Fatigue Quiz
Test your knowledge on what you learned about decision fatigue.
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13
Confirmation Bias - Why first impressions count and how to influence them
In this lecture we will learn about the confirmation bias, what it is, its effects and how to utilize it in your marketing strategy.
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14
Confirmation Bias Quiz
Test your knowledge on what you learned about the confirmation bias.
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15
Cognitive Fluency - How to create a sense of familiarity to entice customers
In this lecture we will learn what is cognitive fluency, how it affects consumers, and how to use it in our marketing strategy.
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16
Cognitive Fluency Quiz
Test your knowledge on what you learned about cognitive fluency.
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17
Free - Why and how to use this powerful term
In this lecture we will learn about the power of free, why is it so effective, and how to include it in our marketing strategy.
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18
Free Quiz
Test your knowledge on what you learned about the term "free".
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19
New - Why and how to use this potent term
In this lecture we will learn about novelty, what are its effects and how to integrate it in your marketing strategy.
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20
New Quiz
Test your knowledge on what you learned about the term "new".
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21
How does price affect purchase decisions and the consumer's experience
In this lecture we will learn how the price of the product affects consumers, and how to take advantage of these effects on our marketing strategy.
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22
Pricing Quiz
Test your knowledge on what you learned about the effects of price.
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23
Decoy Effect - How to sell products at higher prices
In this lecture we will learn what is the decoy effect, why is it so effective and we will examine some practical examples on how to implement it.
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24
Decoy Effect Quiz
Test your knowledge on what you learned about the decoy effect.
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25
Anchoring - How to make your product prices look like a bargain
In this lecture we will discuss what is anchoring, where and how it manifests, and how to utilize it in your marketing strategy.
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26
Anchoring Quiz
Test your knowledge on what you learned about anchoring.
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27
Bundling - How to increase value and sales with strategic product combinations
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28
Bundling Quiz
Test your knowledge on what you learned about bundling.
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29
Emotional Needs - How to address deep-rooted customer desires
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30
Emotional Needs Quiz
Test your knowledge on what you learned about addressing emotional needs in marketing.
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31
Safety - How to foster trust and security in our customers
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32
Safety Needs Quiz
Test your knowledge on what you learned about addressing the need of safety in marketing.
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33
Belonging - How to address the need for belonging in our marketing strategy
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34
Belonging Needs Quiz
Test your knowledge on what you learned about addressing the need of belonging in marketing.
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35
Esteem Needs - How to boost brand perception by addressing esteem needs
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36
Esteem Needs Quiz
Test your knowledge on what you learned about addressing esteem needs in marketing.
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37
Self-Actualization - How to address individual aspirations in marketing
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38
Self-Actualization Needs Quiz
Test your knowledge on what you learned about addressing self-actualization needs in marketing.
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39
Color Psychology - How to use colors to influence customer perceptions
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40
Color Psychology Quiz
Test your knowledge on what you learned about color psychology.
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41
Colors in Branding and Packaging - How to strategically select colors
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42
Colors in Branding and Packaging Quiz
Test your knowledge on what you learned about the use of colors in branding and packaging.
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43
Colors in Advertising - How to strategically use colors
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44
Colors in Advertising Quiz
Test your knowledge on what you learned about the use of colors in advertising.
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45
Storytelling - Why compelling stories go beyond traditional advertising
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46
Storytelling Quiz
Test your knowledge on what you learned about the use of storytelling in advertising.
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47
Storytelling Strategy - How to create captivating stories to increase engagement
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48
Storytelling Strategy Quiz
Test your knowledge on what you learned about how to use storytelling in advertising.
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49
Emotional Appeals - How to evoke happiness and humor in ads
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50
Emotional Appeals Quiz
Test your knowledge on what you learned about the use of emotional appeals in ads and in particular happiness and humor.
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51
How to evoke surprise and inspiration in ads
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52
Surprise and Inspiration Quiz
Test your knowledge on what you learned about how to evoke surprise and inspiration in ads.
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53
How to evoke empathy and nostalgia in ads
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54
Empathy and Nostalgia Quiz
Test your knowledge on what you learned about how to evoke empathy and nostalgia in ads.
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55
Strategy - How to pick the right emotional appeal
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56
Emotional Appeals Strategy Quiz
Test your knowledge on what you learned on how to select the right emotional appeal.
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57
Post-Purchase Behavior - How to enhance customer satisfaction after the sale
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58
Post-Purchase Behavior Quiz
Test your knowledge on what you learned about customer's post-purchase behavior.
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59
Customer Loyalty - How to build and maintain strong relationships
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60
Customer Loyalty Quiz
Test your knowledge on what you learned about customer loyalty.
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61
Customer loyalty metrics - How to measure customer loyalty
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62
Loyalty Metrics Quiz
Test your knowledge on what you learned about measuring customer loyalty.
