The Social Media Marketing & Management Masterclass 2025

In this video, we'll talk about the best way for you to use this course depending on your skill level and goals.

In this video, we'll talk about the differences between Social Media Marketing & Social Media Management.

In this lecture you'll get answer to the most common questions about Social Media Marketing & Management.

In this lecture you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.

In this lecture you'll learn how to find your specific ideal customer that are interested in your products and services.

In this lecture you'll learn how to find your ideal customer by creating your buyer persona.

In this lecture you'll learn how to find your specific social media channels that have a high concentration of your ideal customer.

In this lecture you'll do an exercise to study your competitors who have an identical ideal customer to you, to understand which social media channels that have a high concentration of your ideal customer and are worth your marketing efforts.

In this video we'll talk about the importance of having a Social Media Strategy, in other words a plan.

In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.

In this lecture we'll make sure that your goal is Specific enough to make it attainable.

In this lecture we'll make sure that your goal is Measurable to ensure that you can track and reach it.

In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.

In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.

In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!

In this lecture you'll learn how to track the metrics of the SMART goal you've set to ensure that you achieve success.

In this lecture you'll get to expand your metrics awareness to make sure that your goal either contains it, or is added to make it properly trackable.

In this lecture you'll learn what influencer marketing is, how it works and why you should consider using it as a part of your marketing strategy.

In this lecture you'll learn how influencer marketing works through a win-win-win situation by understanding everyone's needs and satisfying them. This is how you make influencer marketing into a scaleable strategy.

In this lecture you'll learn how to find the right influencers for your niche, resulting in a profitable influencer marketing!

In this lecture you'll learn how to pay influencers, not just with money!

In this lecture you'll learn how to reach out to influencers to see if you can find common grounds for working together.

In this lecture you'll learn how to sign the influencer that you've found.

In this lecture you'll learn how to track and measure everything in your influencer marketing to make sure you're staying profitable.

In this lecture you'll learn how to put it all together to create a campaign–effectively starting your influencer marketing journey.

In this lecture you'll learn how to build a team and how to assign different roles to improve and scale your influencer marketing.

In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.

In this lecture you'll learn about the structure of branding.

In this lecture you'll learn the difference between branding and marketing.

In this lecture you'll learn why you need a brand strategy.

In this lecture you'll learn about the importance of purpose.

In this lecture you'll learn about different purpose examples.

In this lecture you'll learn about Your purpose.

In this lecture you'll learn about the importance of having a brand vision.

In this lecture you'll learn about different vision examples.

In this lecture you'll learn about Your vision.

In this lecture you'll learn about the importance of having a mission with your brand.

In this lecture you'll learn about different mission examples.

In this lecture you'll learn about Your mission.

In this lecture you'll learn about the importance of brand value.

In this lecture you'll learn about the value of having values.

In this lecture you'll learn about Your value.

In this lecture you'll learn about finding your specific competitors.

In this lecture you'll learn to understand what makes your brand different.

In this lecture you'll learn about differentiator examples.

In this lecture you'll learn about the importance of your positioning.

In this lecture you'll learn how to create your positioning statement.

In this lecture you'll learn about what a brand personality is and why it's important.

In this lecture you'll learn about Your specific brand personality.

In this lecture you'll learn how to find the unique voice of your brand.

In this lecture you'll learn about the power of brand storytelling.

In this lecture you'll learn how to tell your own brand's story.

In this lecture you'll learn how to name your brand properly.

In this lecture you'll learn how to create a unique tagline for your brand.

In this lecture you'll learn about Your brand colors.

In this lecture you'll learn about Your brand fonts.

In this lecture you'll learn about different brand logo types.

In this lecture you'll learn about Your brand logo.

In this lecture we'll have a look at where you are, what you've achieved and what's about to come!

In this lecture you'll learn about content marketing and how it works.

In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.

In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.

In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.

In this lecture you'll choose the platforms where you'll post content.

In this lecture you'll learn to find content ideas.

In this lecture you'll learn about image content.

In this lecture you'll learn to create image content yourself.

In this lecture you'll learn about video content.

In this lecture you'll learn to create video content yourself.

In this lecture you'll learn about content marketing guidelines.

In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.

In this lecture you'll learn to track your performance based on your metrics.

In this lecture you'll learn about tracking social media content through UTM Campaigns in Google Analytics.

In this lecture you'll learn what Sales training is all about, and why it's so important to be successful in both Social Media Marketing and Management.