Complete Shopify Course - Beginner to Shopify Expert

Let's have an introduction on the basics of e-commerce.

Overview of Shopify. Shopify is a leading e-commerce platform that empowers businesses to build and manage their online stores effectively. Whether you're a small startup or an established enterprise, Shopify provides a user-friendly and comprehensive set of tools to create a professional online store.

I will demonstrate how to create a Shopify account.

When it comes to themes on Shopify, there are two main categories : paid themes and free themes. Let's take a closer look at each category, compare them, and make recommendations for beginners

I will demonstrate how to create product collections. In Shopify, a product collection is a group or category of related products that are organized together for easier browsing and navigation on your online store. It allows you to group products based on specific criteria, such as product type, brand, season, or any other attribute that you define.

I will demonstrate how to add products to your store.  In the context of a Shopify store, products refer to the items or goods that you sell. These can be physical products, such as clothing, electronics, or home decor, or digital products, such as e-books, software, or online courses.

I will demonstrate how to design a logo and add the logo to the store website. One of the key features of Shopify is the ability to customize your store design to reflect your brand identity and create a unique shopping experience for your customers. A well-designed store not only enhances the overall aesthetic appeal but also plays a crucial role in attracting and engaging customers.

I will demonstrate how to design a hero banner and add a hero section in our store website. Hero section, also known as a hero image or hero banner, is a prominent and visually impactful section that appears at the top of a webpage. It is typically the first thing a visitor sees when they land on a website and plays a crucial role in capturing their attention and conveying the overall message or purpose of the webpage.

I will demonstrate how to add featured collection in our store website. A featured collection refers to a curated selection of products that is highlighted or showcased prominently on your online store. It is a way to draw attention to specific products or product categories that you want to promote or feature to your customers.

I will demonstrate how to add a collage section in our store website. In Shopify, a collage refers to a visually appealing arrangement or collection of images that are displayed together. Adding a collage section to your store's homepage can serve several purposes and bring various benefits to your online business.

I will demonstrate how to add featured product in our store website. The featured product for an online store can vary depending on the specific niche, target audience, and current trends. Adding a featured product to the homepage of an online store can have several benefits.

I will demonstrate how to create an image with text section in our store website. In Shopify, an image with text refers to a section or element on a webpage that combines both an image and accompanying text. It is a popular feature used to enhance the visual appeal and convey information effectively. Typically, an image with text section consists of an image or graphic displayed prominently, with text overlaid on top or positioned adjacent to the image.

I will demonstrate how to add menu in our store website. In a Shopify store, the menu refers to a navigational element that helps visitors easily navigate and access different sections and pages of the online store. Typically displayed at the top or side of the website, the menu organizes and categorizes the store's content, such as product collections, pages like About Us or Contact, blog posts, and more.

I will demonstrate how to add pages in our store website. In Shopify, a page refers to a standalone web page that you can create and customize to display content on your online store. Pages in Shopify are different from regular product pages, as they are typically used for static content like About Us, Contact Us, FAQ, Shipping and Returns.

I will demonstrate how to create and add store policies. Store policies in Shopify refer to the set of rules, guidelines, and terms and conditions that govern the operation and interaction of a Shopify store with its customers. These policies are crucial for setting expectations, ensuring transparency, and protecting the rights of both the store owner and the customers.

I will demonstrate how to create and add footer in our store website. In web design, a footer refers to the bottom section of a webpage that typically appears on every page of a website. It is a part of the layout that is separate from the main content area and usually contains information that remains consistent across all pages.

In this lecture, I will optimize the colour and font of our store homepage. Selecting the best color and font for an online store homepage is crucial as it can impact the overall user experience and convey the right brand message. Here are some guidelines to help you make the best choices.

I will demonstrate how to add a collection list in our store website. A collection list is a feature that allows you to display a group or list of collections on your online store. A collection list can be added to different sections of your Shopify theme, such as the homepage and collection pages. It provides a way for customers to easily navigate through different collections and find products that interest them.

I will demonstrate how to add slideshow in our store website. A slideshow is a dynamic feature that allows you to display a series of images or banners on your online store. It serves as a visually engaging element to capture the attention of visitors and promote specific products, promotions, or brand messages.

I will demonstrate how to add multicolumn in our store website. The multicolumn feature refers to the ability to display content, such as products or collections, in multiple columns on your online store. It allows you to create a grid-like layout where items are organized into multiple vertical or horizontal columns for a more efficient use of space and enhanced visual appeal.

I will demonstrate how to add multirow in our store website. Multirow refers to the ability to display content or sections in multiple rows on your online store. It allows you to arrange and organize your content vertically, with each row containing different elements.

I will demonstrate how to add collapsible content in our store website. Collapsible content refers to a feature that allows you to hide or expand sections of content on your online store. It enables you to create a more organized and compact layout by hiding less important or detailed information initially and allowing users to expand it if they need more details.

I will demonstrate how to create blog posts and add the blog posts in our store website. Blog posts in a Shopify store are a type of content that allows store owners to share information, updates, stories, and other engaging content with their audience. It's an effective tool for content marketing and building a loyal customer base.

I will demonstrate how to create and add favicon image for our store. A favicon, short for "favorite icon", is a small image or icon that represents a website or web page. It is typically displayed in a web browser's tab, bookmark bar, or next to the page title in a list of bookmarks or search results.

In this lecture, I will go through all theme settings for our store. Theme settings refer to the customizable options and configurations that allow you to modify the appearance and behavior of your online store. Theme settings provide you with the flexibility to personalize your store's design and functionality without directly editing the theme code.

Get ready to put your knowledge to the test and see how well you know Shopify theme sections and settings. Good luck!

In this lecture, you will learn how to create metafields for your Shopify store. In Shopify, a metafield is a custom field that you can add to your store's data model to store additional information. It allows you to extend the default functionality of Shopify by attaching extra data to various objects, such as products, variants, collections, customers, orders, and more.

In this lecture, I will demonstrate how to use metaobjects to customize our store website. Metaobjects in shopify help store and display additional structured information for your store. They can be used for data storage or creating reusable content. You can add metaobjects to your products, collections, customers, orders and other parts of your store.

In this lecture, I will demonstrate how to add size chart to our product page using metafield.

In this lecture, we will add color swatches in the product page of our store website. Color swatches in a Shopify store are visual representations of different color options for a product. They are typically displayed as small squares or circles, each representing a different color choice. Customers can click on these swatches to view how the product would look in that particular color.

In this lecture, you will learn how to create customised product page.

In this lecture, you will be able to learn how to remove the "Powered by Shopify" link in the footer of the store website.

I will go through the configuration of Shopify payment settings. Shopify offers a comprehensive set of payment settings that allow you to accept payments from your customers easily and efficiently. When it comes to payment gateways, Shopify offers its own payment solution called Shopify Payments, which enables you to accept credit card payments directly through your store.

I will demonstrate how to configure market settings. In Shopify, you can create customised online shopping experiences for different customer segments. You can create markets in Shopify to target specific countries or regions, or you can group countries and regions together to simplify your expansion efforts.

I will demonstrate how to setup the shipping rates. Shipping rates refer to the fees or charges that are applied to customers' orders for shipping and delivery. When customers place an order on your Shopify store, the shipping rates determine how much they need to pay for the shipping service.

I will demonstrate how to setup customer privacy. Customer privacy on Shopify settings refers to the measures and features provided by Shopify to protect the personal information of customers.

I will demonstrate to select our store name. The store name is an important aspect of building a strong online presence and attracting customers. It helps create a unique brand identity, establishes trust, and contributes to the store's overall success and growth.

I will demonstrate how to setup the domain for our store in Shopify. A domain for a Shopify store is the web address that customers use to access the store online. It is the unique identifier that directs users to your Shopify store on the internet.

I will go through various Shopify plans and recommend the plan for beginners. Shopify offers several different pricing plans to accommodate businesses of various sizes and needs. There are in general three main plans offered by Shopify.

I will go through all Shopify settings. Shopify settings refer to the various configuration options and controls available in the Shopify platform. These settings allow you to customize and manage different aspects of your online store.

Get ready to put your knowledge to the test and see how well you know Shopify settings. Good luck!

Now, we have finished setting up our store, added all the products, and are ready for customers to start making purchases. We are ready to launch it publicly!

I will demonstrate how to place test orders for our store. Placing a test order in Shopify refers to the process of creating a fictitious or simulated order within your Shopify store's backend to test the functionality and flow of the checkout process.

In this lecture, we will go through the order processing workflow in Shopify.

I will go through the order fulfillment process in Shopify. Order fulfillment is a crucial aspect of running an e-commerce business, and Shopify provides a comprehensive platform to streamline and manage this process.

I will demonstrate how to handle return and refund. In the event of a customer requesting a return or refund, Shopify provides tools to manage these processes. You can create and manage returns from your Shopify admin.

I will explain what is high risk orders and how to handle high risk orders. In Shopify, a high-risk order typically refers to an order that has a higher likelihood of being fraudulent or resulting in a chargeback.

In this lecture, we will go through how to sell digital products in shopify. Selling digital products offers several advantages compared to physical products.

In this lecture, you will learn what is SEO.  SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines.

In this lecture, you will learn how to optimize the SEO for a Shopify store. By implementing SEO strategies, you can attract organic (non-paid) traffic to your Shopify store and increase the likelihood of potential customers discovering your products or services.

In this lecture, we will show you how to optimize SEO for your Shopify store.  We will also carry out a keyword search to identify relevant keywords that users are likely to search for products in our store.

In this lecture, you will learn how to improve the speed of your store website. Store speed refers to how quickly a Shopify store loads and performs for visitors. It is a measure of the overall loading time and responsiveness of a store's web pages.

In this lecture, we will introduce the concept of sales funnel and how to optimize the Shopify sales funnel. A sales funnel is a marketing concept that represents the journey a potential customer goes through before making a purchase. It is often depicted as a funnel because the number of potential customers decreases as they move further along the process, similar to how the volume decreases as liquid flows through a funnel.

I will demonstrate how to setup various types of discounts in Shopify. Discounts in Shopify refer to special offers or promotions that you can create to incentivize customers to make a purchase. Shopify provides various discount options that you can customize based on your marketing goals and target audience.

We will briefly explain email marketing strategy and demonstrate how to use the email marketing app in Shopify. Email marketing is a digital marketing strategy that involves sending commercial messages or information to a group of people via email.

In this lecture, we will demonstrate how to use a Shopify app for email marketing.  We will use our another Shopify store to illustrate.

I will go through the basics of social media promotion. Using social media platforms like Facebook, Instagram, Pinterest, and TikTok can be an effective way to promote your online store and reach a wider audience.

I will demonstrate how to create a Facebook business page.

I will demonstrate how to add social media icons on our store website.

I will demonstrate how to connect Google Analytics to Shopify. Google Analytics is a web analytics service provided by Google. It allows website owners and marketers to analyze and track various aspects of their website's performance, user behavior, and advertising campaigns.

In this lecture, we will explore the Shopify Analytics. Shopify Analytics is a powerful tool that provides detailed insights into various aspects of your online store's performance. It allows you to track and analyze key metrics related to sales, customer behavior and marketing efforts.

We will explain the basics of Facebook ads. Facebook Ads is an advertising platform provided by Facebook that allows businesses and individuals to create and manage targeted ad campaigns on the Facebook social media platform and its affiliated platforms, such as Instagram, Messenger, and the Audience Network.

In this lecture, we will go through the basic steps in setting up a Facebook ads campaign.

I will explain the basics of Google ads. Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages, as well as on other Google properties and partner websites.

In this lecture, we will go through the basic steps in setting up a Google ads campaign.

In this lecture, I will demonstrate how to create gift cards. In Shopify, a gift card is a prepaid voucher that customers can purchase and redeem on your online store. It allows customers to buy a gift for someone else without specifying the actual item. Gift cards are a popular option for businesses as they can help increase sales and attract new customers.

Let's have an overview of Shopify apps. Shopify apps are software applications that can be installed on a Shopify store to enhance its functionality and add new features.

We will install a free app that can generate popups with discounts for customers to subscribe.

We will install an Upsell and cross sell app. Upselling and cross-selling are both sales techniques used by businesses to increase their revenue by encouraging customers to make additional or upgraded purchases.

We will install a customer review app. Showing customer reviews in your store can be highly beneficial. Customer reviews provide social proof and build trust among potential customers.