HubSpot for Marketing Professionals - Fundamentals course
- Descrição
- Currículo
- FAQ
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In this course, you will learn everything you need to know about using HubSpot for Marketing.
Whether you are a business owner, a marketer looking to upskill, or an employee at a company that uses HubSpot, this course will cover all the HubSpot Marketing fundamentals in a really comprehensive way.
We will focus on the HubSpot Marketing and the HubSpot Content Hub (those sections of HubSpot where you create website pages, blog posts, emails, forms… And all the “creative” stuff!).
In this course, we also discuss the HubSpot CRM Basics. Knowing how to use the CRM is CRUCIAL before you use any of the Marketing features! This section is optional and can be skipped in case you already understand CRM fundamentals.
Important: Differently from other courses out there, here you will learn all the features you can use BOTH inside of a FREE HubSpot account, as well as a PAID HubSpot account. This means that if you only have access to a FREE HubSpot account, you can skip the lessons about the paid features.
This course will give you all the knowledge you need to use HubSpot to create a perfect message to your audience. At the end of the course you will be able to:
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Effectively use the HubSpot CRM (add contacts to your CRM, work with HubSpot properties, create custom properties, install the HubSpot Tracking Code to track website visitor stats, create Lists, and much more!)
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Create and send beautiful marketing emails to your audience
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Create effective HubSpot forms to capture leads straight to your CRM
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Create ads and chatbots with HubSpot
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Create beautiful and highly converting landing pages FOR FREE
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Create AN ENTIRE WEBSITE from scratch using HubSpot
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Create a company blog using HubSpot
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Use HubSpot for SEO
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Use HubSpot for Social Media
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Work with HubSpot advanced marketing features such as A/B tests, Custom Reports, custom-coded templates, and more!
I am a certified HubSpot expert, providing HubSpot account management and training services to companies worldwide since 2018. Here’s one of my client testimonials:
I just completed the course – and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course!
Tamara Biljman, Content Strategist
– Feel free to check out my website for more testimonials.
I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.
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Thalita
This course is an independently developed course offering by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.
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2IMPORTANT - Quick note on the first two sections of this courseVídeo Aula
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3What you need to know about your HubSpot accountVídeo Aula
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4Important HubSpot settings to keep an eye onVídeo Aula
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5Explore your account's navigation menuVídeo Aula
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6Understand the 4 HubSpot objectsVídeo Aula
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7HubSpot Objects quizQuestionário
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8Explore your HubSpot CRM and profile pagesVídeo Aula
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9What are HubSpot properties and why do you need them?Vídeo Aula
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10Practice on your own! {Assignment} - Update a HubSpot property for a contactTexto
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11Learn how to customize your HubSpot CRMVídeo Aula
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12Practice on your own! {Assignment} - Customize your HubSpot CRM viewTexto
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13Learn how to create a CRM filtered viewVídeo Aula
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14Learn how to customize a record's profile pageVídeo Aula
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15Update noteTexto
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16CRM Basics quizQuestionário
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17Create a HubSpot CUSTOM propertyVídeo Aula
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18Method 1 - Add one individual user to your CRM (Contact create form)Vídeo Aula
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19Practice on your own! {Assignment} Manually add an individual contact to HubSpotTexto
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20Customize contact creation forms to ensure data consistencyVídeo Aula
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21Associate different types of objects manuallyVídeo Aula
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22Practice on your own! - Let's add a Company and associate it with our ContactTexto
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23Method 2 - Import a list of contacts to HubSpotVídeo Aula
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24Learn how to import files with multiple objectsVídeo Aula
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25Method 3 - Set up data integrations (CRM sync, and others)Vídeo Aula
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26Quiz on adding data to HubSpotQuestionário
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27Understand the different HubSpot email typesVídeo Aula
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28Send an email to someone from HubSpotVídeo Aula
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29Create email templates for 1-1 conversationsVídeo Aula
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30Create a HubSpot List to use on emails, automation, and othersVídeo Aula
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31Practice on your own! {Assignment} - Create a simple HubSpot listTexto
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32Optional - Explore different types of HubSpot ListsVídeo Aula
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33Intro to HubSpot Marketing emailsVídeo Aula
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34Create a HubSpot Marketing email together with me!Vídeo Aula
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35HubSpot Marketing email settings you need to know aboutVídeo Aula
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36Practice on your own! {Assignment} - Let's create a marketing email!Texto
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37Optional - Use A/B tests for HubSpot Marketing emails - PAID FEATUREVídeo Aula
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38Send HubSpot Marketing emais from your company email address - PAID FEATUREVídeo Aula
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39Crucial setting for sending HubSpot Marketing emails - Marketing contacts statusVídeo Aula
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40Personalize your HubSpot Marketing emailsVídeo Aula
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41Marketing Email quizQuestionário
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42Intro to lead capture tools inside HubSpotVídeo Aula
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43Intro to HubSpot FormsVídeo Aula
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44Create a HubSpot Form with meVídeo Aula
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45Practice on your own! {Assignment} -Create & test a simple HubSpot formTexto
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46Use HubSpot pop up forms on your content pagesVídeo Aula
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47Install the HubSpot Tracking Code to enable pop up forms, analytics, and moreVídeo Aula
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48Create and manage your ads inside HubSpot - HubSpot Ads toolVídeo Aula
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49Watch me create a lead generation ad inside HubSpotVídeo Aula
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50Intro to creating chatbots with HubSpotVídeo Aula
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51Watch me create a website chatbot with HubSpotVídeo Aula
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52Learn about different styles of chatbotsVídeo Aula
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53Intro to creating content with HubSpotVídeo Aula
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54Basics of content creation with HubSpot - themes & templatesVídeo Aula
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55Create a HubSpot landing page with meVídeo Aula
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56A few words on page headers and footers - global content modulesVídeo Aula
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57Practice on your own! {Assignment} - Create a simple landing page!Texto
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58Connect your company domain with HubSpotVídeo Aula
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59A few words on creating your entire website with HubSpotVídeo Aula
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60Content creation quizQuestionário
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61Create and manage your company Blog with HubSpot - HubSpot Blog featureVídeo Aula
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62Use custom-coded templates for your contentVídeo Aula
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63Create and publish Social Media content with HubSpot - PAID FEATUREVídeo Aula
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64Do your SEO with HubSpot - Keyword research and website visibility tool - PAIDVídeo Aula
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65Use HubSpot Campaigns to easily monitor marketing performance - PAID FEATUREVídeo Aula
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66Additional Marketing Features QuizQuestionário
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67OPTIONAL ASSIGNMENT - Create a topic cluster inside of the SEO tool!Texto
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68Overview of HubSpot Automation - Workflow basics - PAID FEATUREVídeo Aula
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69How do you track sales with HubSpot?Vídeo Aula
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70Intro to HubSpot Reporting & AnalyticsVídeo Aula
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71Create a HubSpot Reporting DashboardVídeo Aula
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72Create a HubSpot Marketing report together with meVídeo Aula
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73Practice on your own! {Assignment} - Create a HubSpot ReportTexto
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74Learn how to create a custom HubSpot Report - PAID FEATUREVídeo Aula
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75Add new HubSpot users to your account - How to manage a teamVídeo Aula
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76A few words on HubSpot's new AI assistant - BreezeVídeo Aula
