50-Point Website SEO Audit
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Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I’ll show you how to fix them on your own.
My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO.
Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own.
AFTER THE SEO AUDIT, YOU WILL HAVE:
After performing the SEO audit, you’ll have a list of improvements and an ability to implement:
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Making your site mobile
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Improving site load speed
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Content quality
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Optimal content strategy with full site crawling, indexing, and ranking potential
SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE
SEO audits are a popular service to provide. After this course, you’ll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that.
SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU
There are many freelancers who offer to do an SEO audit. But they won’t do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you’ll see.
HOW I WOULD RECOMMEND APPROACHING THIS COURSE
I would recommend to first perform an SEO audit on your own website so you can see the nuances of performing every check and fixing every problem you have.
After you perform the SEO audit on your own website, I’d recommend selling an SEO audit service on freelancing websites so you can gain more experience in this field.
If you don’t have a website, I’d recommend creating your own small business website so you can practice all the skills you’ll gain from this course.
As you gain more experience creating SEO audits, you can charge higher prices and position your business less as a freelancer, and more as an agency.
USE THE GOOGLE SEARCH CONSOLE
The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit.
SEO AUDIT SKILLS YOU WILL LEARN:
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What an SEO audit is
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How to perform an SEO audit
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You’ll discover the 4 parts that make up every SEO audit
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Website speed SEO audit
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Common technical SEO problems a websites can face
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On-page SEO audit
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Internal link structure and navigation audit
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I’ll show you how to audit a websites URLs and find any 404 pages
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SEO audit for page titles and meta descriptions
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SEO audit for duplicate content
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Thin content SEO audit
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SEO audit to find broken links on your website
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
Invest in your future! Enroll today, perform your own SEO audit, and find ways to rank your website higher. Or make money by performing SEO audits for clients.
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5Section introduction - making sure there are no problemsVídeo Aula
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6Disclaimer to this section in case you don't have a websiteVídeo Aula
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7Google Search Console, formerly known as the Google Webmaster ToolVídeo Aula
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8Checking for site accessibility by creating your sitemap.xml for SEOVídeo Aula
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9User experience section of Google Search ConsoleVídeo Aula
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10Broken link check SEO auditVídeo Aula
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11Website uptime checkVídeo Aula
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15Introduction to Google Analytics 4Vídeo Aula
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16Diving a little deeper into Google Analytics 4Vídeo Aula
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17Setting up Google Analytics 4 to audit your website trafficVídeo Aula
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18How To Connect GA4 To Your Website Data StreamVídeo Aula
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19Demo of Google Analytics 4 for a Google website and custom reportsVídeo Aula
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20How to use the Google Search Console and Google Analytics togetherVídeo Aula
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40Site speed section introduction and how it impacts SEOVídeo Aula
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41Speed update and how it impacts SEOVídeo Aula
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42Critical Rendering Path and how it impacts page elements, load speed and SEOVídeo Aula
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43Case study and immediate results of taking out unused CSS from a pageVídeo Aula
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44Let's begin analysis of your site with these 3 free site speed analysis toolsVídeo Aula
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45Case study of reducing image size issuesVídeo Aula
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46Case study of getting rid of JavaScript to speed up the siteVídeo Aula
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48"Minifying" CSS, html and JavaScript file sizesVídeo Aula
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49Enabling compression to improve your site speed SEOVídeo Aula
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50Caching plugins for WordPress to improve your site speed SEOVídeo Aula
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51Another website speed plugin to speed up WordPress even moreVídeo Aula
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52Result in traffic weeks after optimizing my site speed to a 90+ scoreVídeo Aula
