Business Branding and Sales Strategy from Famous companies
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Ultimate Branding course for small and growing business
What is branding?
You know what Branding is. And I am sure you know it’s more than just creating a logo or putting a watermark on something.
When no one knows who you are, why would anyone pay attention to you?
I don’t waste any time in my courses, that’s why we are going to hit the ground running.
Let’s start by understanding the differences between Tactics and Strategies, so that you can immediately start growing your business with minimal risks.
Then we will dive into the essence of branding and explain these simple but crucial formulas that will make your branding more powerful than others.
Branding = 1 Type of Product + 1 Way + 1 Type of Customer
Branding = Quality + Product + Meaning
Tactic = Competitor Knowledge + Marketplace Trend
Strategy = Tactics + Time + (Why it works)
Let me help you find a Brand name for your business by showing you what works and what doesn’t. Believe it or not, your name falls under 5 categories and there are 3 basic naming rules that you should follow for your name to be unique.
Now that you have a unique brand name it’s time to make it meaningful and memorable by using visual power. I will show you how to use visuals and how to anchor it in the minds of your customers, so that whenever they think if your niche, they will think of you.
And finally, I will bring you into the marketing battlefield and tell you war stories. Why do some businesses grow, while others die?
By the time you reach the end of the course, you will have a good idea how to take your brand to the next level. You will know what mistakes to avoid and how to stand out and survive in the marketplace.
So what are you waiting for?
Let me show you why Branding is the single most important thing you can do for your Business.
#branding #marketing #business #management
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1Strategy Vs. Tactic - The Outside - In RuleVídeo Aula
Tactics comes from the Outside while Strategy comes from the inside.
Coca Cola vs. Pepsi
Questions you should be asking:
1) How are people using your product?
2) What are people's perceptions about your product?
3) What do they think about your competitor?
Unilever's Surf
Promote the catch
Charles Schwab
VW Beetle
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2Free Access to my Business Growth GPT!Texto
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3The Tactics Triangle - Create Tactics that workVídeo Aula
Company focused
Customer focused
Delta's Triple Mileage bonus points Plan for frequent fliers
Competitor focused
Burger King Vs. McDonalds
Competitor knowledge + Marketplace Trend = Tactic
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4Strategy - How to Find your Marketing DirectionVídeo Aula
Strategy is a marketing direction made up of tactics
Tactics + Time = Strategy
Little Caesars
Domino's
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5How to use AI ChatGPT to Write Sales Copy For BeginnersVídeo Aula
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616X your Business LIVE with AI this weekVídeo Aula
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7ChatGPT Prompts for Proven Sales PitchesVídeo Aula
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8Branding 101 - How to Conquer with your BrandVídeo Aula
Branding is a Reason to Choose
Fed Ex
Mystery - The pick up artist
Selling 1 type of product 1 way to 1 type of customer
Fed Ex modeling story
Pickup market
1 Type of product + 1 Way + 1 Type of Customer = Branding
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9Branding 202 - Be Different Not BetterVídeo Aula
Be Different not Better
Colgate
Nike
canon
Quality + Product + Meaning = Branding
Starbucks story
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10Steal your Competitor's Brand and Marketing Strategy with AIVídeo Aula
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11Branding 303 - How to get Loyal FollowersVídeo Aula
Make your brand an option for someone personally.
Mom, daughter, Friend.
MAC, Revlon, Shiedo.
Michael Jackson last couple of songs wasn't good. rock the world But
Expansion - Sell to more kinds of people
Extension - Sell to more kinds of products.
Most entrepreneurs try to expand and extend too quickly.
Brazilian student just got his first 1000 loyal fans on Instagram. These are not just casual viewers. These are fans that will like and interact with you content. And now he wants to expand, and even thinking about extending.
Why is Windy the new Oprah.
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12Branding 404 - Go where the battles areVídeo Aula
Welcome competition. that is where the money is.
If you want a role you audition for it. Look I was number 400 in the audition. I got the job. but I got rejected 100 times... If I can get rejected and not make a sale 100 times in a role. you can do it too.
Shopping Plaza for food
Car dealership
Electronic city.
there is literally an entire city... block to block of everything electronics in ShenZheng. You go there to figure out what your competitors are doing and you create a tactic!!!
That is how you will figure out the tactic. to fight this Brand War.
Go to where people are hanging out and start introduce your brand. Not your product. Your brand. People don’t buy products. They buy brands.
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1310 ways to make money with AI ChatGPTVídeo Aula
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14Brand Name FailuresVídeo Aula
The more common your name is, the worse off you are.
Popularity game
eToys.com
Diapers and tissues examples
Cheerios
Popularity game
Donut shop / dunkin Donuts / Krispy Kream
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155 Brand Name CategoriesVídeo Aula
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163 Basic Brand name RulesVídeo Aula
Short
Simple
Easy to pronounce
describe your business
memorable
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17How to Start a Podcast with AI CheatsheetTexto
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18Visual Power and its Limitations - Concrete Vs AbstractVídeo Aula
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197 Visual Strength SecretsVídeo Aula
Simple
Association
Colors
Designing the visual into the product
Demonstrate your products with action
Revealing yourself
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20How to Set up a Midjourney SubscriptionVídeo Aula
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21Basic AI Prompt Structuring and FormatingVídeo Aula
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22Power of the PackageVídeo Aula
Packages makes your product unique even when it's not.
L'eggs
Redbull
Vitaminwater
Absolut Vodka
Stella Artois
Maker's Mark Bourbon
Lea & Perrins Worcestershire sauce
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23Brand Wars Episode 1 - Do not Attack Your Competitors DirectlyVídeo Aula
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24Brand Wars Episode 2 - The Opposite ApproachVídeo Aula
Do the opposite of your competitor
Enterprise Vs. Herts
Ragu Vs. Prego
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25Brand Wars Episode 3 - Stay in the market and stay specializedVídeo Aula
Stay in the market and stay specialized
If you sell more products or sell to more types of people you just weakend your brand. Sometimes by doing that, you left the market place.
Boston rotisserie Vs. KFC
McDonald's Vs. In N Out
McDonald's Vs. Wendy's
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26Brand Wars Episode 4 - Attack other niches not your competitorsVídeo Aula
Attack other Niches, not your competitors
I know in the last episode kept on losing the fast food market share to all the more specialized competitors.
But My is McDonald still the leader? Still number 1? They are the leader because they only attack other Niches
McDonald's Vs. Burger King Vs. In and Out Vs. Weddys Vs. Carl's Jr.
Greyhound Vs Megabus Vs. Boltbus
Campbell Vs Healthy choice Vs. Progresso
Johnsons and Johnson Baby Shampoo - Wasn't competing with anyone at the time- simply wanted to sell more baby shampoo.
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27Brand Wars Episode 5 - Expansion FailuresVídeo Aula
Rolex wanted to sell a cheaper watch. They are already famous so they could totally have used the Rolex name again. Rolex choosed a different name they came out with Tudor.
Why? Why they didn't call it Rolex Tudor or Rolex II - the cheaper version
Holiday inn and Holiday inn Crowne Plaza
Disney vs. universal studios.
Wigley's variety
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28Brand Wars Episode 6 - Create a unique package or stay mediocre and dieVídeo Aula
