Business Fundamentals: Marketing Strategy
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- Currículo
- FAQ
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If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
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Business Strategy
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Management and Leadership
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Marketing Strategy
There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:
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Building a Marketing plan
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Conducting marketing research
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Collecting primary data for marketing research
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Performing client segmentation
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Selecting a target customer group
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Understanding the 4Ps of Marketing
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Classifying a firm’s products
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The importance of product branding
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Subtleties of product packaging
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Understanding the factors shaping product pricing
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The right way to approach product pricing
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Organizing product distribution
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Setting up an effective promotional campaign
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Working with the four Ps of Marketing in a dynamic environment
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Establishing and Tracking KPIs
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Calculating and monitoring Customer Lifetime Value
Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.
This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.
So, what are you waiting for?
Click the “Buy now” button and let’s begin this journey together!
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1Marketing Strategy and Management: What does the course cover?Vídeo Aula
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2Introduction to MarketingVídeo Aula
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3Why companies need Marketing?Vídeo Aula
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4Who chooses a career in Marketing?Vídeo Aula
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5Understanding the essential types of processes we have in MarketingVídeo Aula
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6Marketing - An introductionQuestionário
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7Using a Marketing Plan - An essential tool for all marketeersVídeo Aula
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8Understanding customers and what drives their behavior: needs, wants, & demandsVídeo Aula
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9Making sound business decisions: leveraging marketing researchVídeo Aula
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10Going through the various stages of marketing researchVídeo Aula
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11Learn how to collect primary data for marketing researchVídeo Aula
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12Client segmentation - The right way to address client needsVídeo Aula
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13Selecting a target customer groupVídeo Aula
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14Marketing - Creating a successful Marketing StrategyQuestionário
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17What is important when we talk about a company's products?Vídeo Aula
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18Classifying a firm's productsVídeo Aula
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19Understanding and taking advantage of the usual product lifecycleVídeo Aula
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20The importance of product brandingVídeo Aula
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21The exterior matters - product packagingVídeo Aula
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22Marketing - Shaping the Marketing Mix - Product decisionsQuestionário
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36How to work with a Marketing budgetVídeo Aula
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37Monitoring of Key Performance Indicators (KPIs)Vídeo Aula
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38Short and long term Marketing goalsVídeo Aula
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39An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)Vídeo Aula
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40Case study: Coca-Cola and ChristmasVídeo Aula
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41Marketing decisions that are crucial in the long runQuestionário
