Digital Advertising | 20 Courses in 1 Bundle
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Mastering Digital Advertising: Comprehensive Step-by-Step Guide to All Major Platforms
Are you ready to transform your business with expert-level digital advertising skills? Whether you want to attract new customers, increase conversions, or grow your brand’s presence online, this course will equip you with the tools and strategies to achieve those goals. Mastering Digital Advertising is your ultimate guide to running high-performing ad campaigns across the industry’s leading platforms, from Meta Ads to Google, Snapchat, TikTok, YouTube, and beyond.
With the digital landscape evolving rapidly, mastering the nuances of each advertising platform is crucial. In this comprehensive course, you’ll learn how to strategically plan, set up, and optimize ad campaigns across 13 major platforms to maximize your ROI:
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Meta Ads (Facebook & Instagram): Learn advanced targeting techniques, custom audience creation, A/B testing, and optimization strategies to get the most from your Facebook and Instagram ad spend.
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Google Ads: Master search and display advertising to dominate search engines. Learn how to target high-intent keywords, structure successful PPC campaigns, and track your conversions with Google Analytics.
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Snapchat Ads: Engage younger audiences with creative vertical video ads that resonate. Understand how to use Snapchat’s unique features to drive brand awareness and conversions.
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TikTok Ads: Tap into one of the fastest-growing platforms by creating engaging, viral-worthy content. Learn how to optimize TikTok ads for maximum reach and discover its algorithm’s ins and outs.
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Microsoft Ads (Bing Ads): Reach an often-overlooked audience with lower competition. Learn the ins and outs of running search ads on Microsoft’s network, where you can often achieve higher ROI due to less ad saturation.
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YouTube Ads: From in-stream ads to bumpers, you’ll discover how to create captivating video content that grabs attention within seconds. Learn targeting, bidding strategies, and how to ensure your message sticks with your audience.
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LinkedIn Ads: Learn how to reach high-value business audiences through LinkedIn’s precise targeting tools. Perfect for B2B marketers, this module will show you how to generate qualified leads and build brand authority.
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X Ads (formerly Twitter Ads): Leverage X Ads to promote your business, products, or services to an engaged audience. Learn how to use promoted tweets, trends, and advanced targeting for brand exposure and customer engagement.
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Quora Ads: Advertise where people seek answers. Learn how to create ads that align with specific topics and questions to capture highly relevant traffic and drive conversions.
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Reddit Ads: Tap into Reddit’s unique community-driven ecosystem. Learn how to strategically advertise within niche subreddits and engage with audiences that are passionate about specific topics.
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Propeller Ads: Dive into performance-driven advertising with push notifications and pop-under ads. Learn how to reach a global audience through Propeller’s network and optimize for cost-effective lead generation.
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Instagram Ads: Build high-converting ad campaigns using Instagram’s visual-first platform. Learn to craft ads that inspire and engage users during their browsing sessions.
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Pinterest Ads: Capture the attention of users during moments of inspiration with Pinterest Ads. Perfect for e-commerce brands, you’ll learn how to drive traffic and sales by leveraging Pinterest’s shopping-focused platform.
Imagine being able to navigate each of these platforms with confidence, running campaigns that consistently deliver strong results. This course offers more than just the basics—it’s designed to make you a true expert in every platform, giving you the competitive edge. Not only will you learn the technical setup, but you’ll also get insights into advanced strategies that separate successful advertisers from the rest.
Beyond mastering ads, you’ll gain critical skills in copywriting and sales page optimization:
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Copywriting That Converts: Discover how to write attention-grabbing headlines, create compelling ad copy, and craft irresistible calls-to-action. Learn the psychology behind persuasion and how to tailor your message to each platform.
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Sales Page Optimization: Your ads are only as effective as the landing pages they lead to. You’ll learn how to design and optimize sales pages that align with your ad campaigns, driving conversions and maximizing revenue. From layout design to persuasive content, we’ll show you the best practices for a high-converting funnel.
Don’t wait—take control of your digital advertising success today! Whether you’re just starting out or looking to refine your existing skills, this course is designed to turn you into a digital advertising powerhouse. Each module is packed with actionable strategies, real-world examples, and in-depth tutorials to guide you step-by-step.
Enroll now and gain the expertise to run high-performing ad campaigns across all major platforms, drive consistent results, and turn your advertising efforts into powerful engines for growth!
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16The definition of Digital AdvertisingVídeo Aula
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17The importance of Digital AdvertisingVídeo Aula
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18The Advent of the InternetVídeo Aula
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19The First banner adsVídeo Aula
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20The Rise of Search Engine AdvertisingVídeo Aula
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21Email MarketingVídeo Aula
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22Social Media AdvertisingVídeo Aula
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23Mobile and Video AdsVídeo Aula
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24Programmatic AdvertisingVídeo Aula
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25Data Analytics and Big DataVídeo Aula
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26AI and Machine LearningVídeo Aula
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27AR and VRVídeo Aula
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28Regulations and Ethical ConsiderationsVídeo Aula
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29Ad Fraud and TransparencyVídeo Aula
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30Ethical Advertising PracticesVídeo Aula
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31Influencer MarketingVídeo Aula
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32Native AdsVídeo Aula
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33Personalized and Interactive adsVídeo Aula
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34The Future of Digital AdvertisingVídeo Aula
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35Changing Consumer BehaviorVídeo Aula
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36PDF: The Evolution and Future of Digital Advertising From Banner Ads to AITexto
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37IntroductionVídeo Aula
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38Market Research and SegmentationVídeo Aula
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39Define Objectives and KPIsVídeo Aula
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40Creative StrategyVídeo Aula
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41Channel Specific TacticsVídeo Aula
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42Implementation and MonitoringVídeo Aula
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43Optimization and ScalingVídeo Aula
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44Reporting and EvaluationVídeo Aula
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45PDF: The Ultimate Digital Advertising BlueprintTexto
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46Overview of Digital Ads EcosystemVídeo Aula
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47Digital ads Learning Stages or PhasesVídeo Aula
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48Key Metrics and ConceptsVídeo Aula
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49Testing and Optimization TechniquesVídeo Aula
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50Advanced Models and AnalysisVídeo Aula
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51Measuring Across ChannelsVídeo Aula
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52Surveys and Experimental MethodsVídeo Aula
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53Tools and TechniquesVídeo Aula
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54Creating Creative ad copy and visualsVídeo Aula
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55Additional ConsiderationsVídeo Aula
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56PDF: Mastering Digital Advertising An Expert's Playbook for Strategy MetricsTexto
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57IntroductionVídeo Aula
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58Market Segmentation and Customer ProfilingVídeo Aula
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59Touchpoint Mapping and Psychographic ProfilingVídeo Aula
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60Buyer Feedback Loop and CRMVídeo Aula
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61Customer Advocacy Program and Loyalty programsVídeo Aula
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62Customer Co creation and customer onboardingVídeo Aula
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63Customer Sentiment Analysis and Customer JourneyVídeo Aula
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64Customer Touchpoint optimizationVídeo Aula
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65Customer Communication strategies and Human CentVídeo Aula
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66PDF: Mastering Customer-Centric Strategies A Comprehensive Guide to SegmentationTexto
