Digital Marketing 101
- Descrição
- Currículo
- FAQ
- Revisões
In this beginner’s course (11 Language Subtitles Available), you’ll learn how to generate more traffic to your businesses’s website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.
After you complete this introductory course, you’ll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.
This is the most popular Digital Marketing course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.
I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.
Learn from the most influential digital marketer in the industry and transform your business or career today.
I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:
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English is spoken by 1.2 billion people.
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Mandarin Chinese is spoken by 1.1 billion people.
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Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.
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Spanish is spoken by 512 million people.
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French is spoken by 284 million people.
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Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.
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Russian is spoken by 258 million people.
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Portuguese is spoken by 234 million people in Brazil and Portugal.
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Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.
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Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.
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Japanese is spoken by 150 million people.
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1
Introduction to Digital MarketingIn this lecture you will be introduced to your Instructor, Steven Matt, and hear welcome message about what you'll learn in the course. You will also learn about Goals, Strategies, and Tactics and when to apply each in your marketing strategy.
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2
Evaluate Your Website -
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The Hub & Spoke Model
In this lecture, you will learn about the Hub & Spoke model and the importance of driving traffic to your website. You will learn about the benefits of using your website as your hub vs solely using Etsy, Amazon, eBay, or Instagram for example. You will learn about Paid, Owned, and Earned Media and which one can help you generate FREE traffic to your business's web site.
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4
The Conversion Probability Matrix
In this lecture, you'll understand what a conversion is, what gets people to convert, and why it's so important to target your ideal customers. You'll learn why organic search results are such a powerful conversion generator for your customers and the behaviors of social media and Email users.
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5
Search Ranking Factors
In this lecture, we will review why people search, how people search, and pick apart 10 of the most important ranking factors that Google and other major search engines use to determine where to rank your business.
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6
Why People Search
In this lecture, you'll learn why people search online. Steven will point out tips to help you optimize your site and make the conversion process easier for your customers.
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7
Identifying Keywords and Optimizing Your Website
In this lecture, you'll learn how to identify keywords that your customers are searching for and how to insert those keywords strategically into your website so you can rank higher on Google. You'll learn about Title Tags, H1 Tags, and Description Tags and the criteria to follow for each.
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8
Broken Links
In this lecture, you'll learn what a broken link is, common causes for broken links, and how to fix broken links on your website.
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9
Check for Broken Links
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10
Page Load Speed
In this lecture, you'll learn how to determine how quickly your website is loading.
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11
Sitemaps
In this lecture, you will learn about how to create a sitemap and tell Google to recrawl your website after you've optimized it according to the previous lectures.
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12
Backlink Building
In this lecture, you will learn what a backlink is and how generate backlinks effectively.
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13
Repurposing Content
In this lecture, you'll learn how to repurpose content using the Hub & Spoke Model. You'll learn about evergreen content, the importance of creating teasers, and how to drive traffic back to your website.
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14
How to Write Content that Your Customers want to Read
In this lecture, you'll learn about AnswerThePublic.com, which allows you to determine which questions your customers are asking about on Google.
