Digital Transformation - Masterclass
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The ultimate and complete Digital Transformation (DX) course on Udemy – updated for 2024!
In this bestselling course, you’ll learn insights and knowledge that top digital transformation consultants and leaders use to create successful digital transformations.
From understanding digital transformation to what makes digital transformations successful, from the digital transformation framework to digital transformation technologies, from agile ways of working to design thinking.
I also teach about the culture needed for digital transformation success.
Updated for 2024: including updated framework, new case studies, technologies and resources.
You’ll learn how to do things like:
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Understand and create your own digital transformation roadmap – across key phases like Discovery, Vision, Strategy and Execution
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Agile Ways of Working (AWOW) and how important it is to apply agile methodology in digital transformation
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How to create a best practice digital transformation culture
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How to develop digital transformation vision statements
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Establish the foundations for creating strategies – both for Digital Transformation Delivery and Execution
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Identify the technology and data enablers required for a digital transformation
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Understand the proven techniques that leading organizations use (including Starbucks and Airbnb) in digital transformation
This course will equip you with the knowledge and skills to standout when it comes to digital transformation career opportunities. Plus you get access to a discord community of like minded digital transformation professionals along with a dedicated chatbot – which will answer questions on the course, and help you grow your skills in digital transformation.
You get access to personally crafted lectures, detailed lecture summaries, assignments to challenge you, and curated resources to help progress your knowledge – all from a leading instructor on Udemy in digital transformation.
My courses in digital transformation are used, and in some cases mandated, by many organizations in banking, energy, manufacturing, technology consulting and government who actually make this a part of their mandatory annual learning!
What’s included in the course?
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High-Quality Video Lectures: where you’ll learn about digital transformation…this isn’t about confusing you with jargon, but creating a learning environment where you can learn the fundamentals of digital transformation.
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Downloadable Handouts & Resources: which will help you to enhance your understanding and retention of the key concepts.
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Quizzes and Assignments: to help validate your learning and help you develop practical skills in digital transformation.
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Lifetime Access with NO Expiration: so you can learn at your own pace, and you can come back at any time you feel unsure or you need a refresher.
What ELSE is included in the course?
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Lecture Summaries: an easy to understand wrap up of each lecture to help you round out your knowledge on each topic.
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Completion Certificate: Your Udemy Certificate of Completion – which you can share on LinkedIn and get recognized for mastering this highly valued skillset.
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Discord Community: a community of like minded professionals, including further learning opportunities, networking and potential opportunities & roles.
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DX Chat AI: a dedicated AI DX coach and expert helping you with the course content and beyond as your expert DX adviser.
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Students accelerate their careers after understanding digital transformation!
· 20% have started a new career after completing this specialization.
· 18% have received a pay increase or promotion.
Understanding and applying the concepts taught in this course can help you accelerate your career too.
Right now, there are 100,000s of job listings worldwide that are looking for digital transformation professionals – across product, technology and management, that pay on average $140,000+ year.
Digital transformation consultants can earn upwards of USD 10,000 per day.
Demand for digital transformation professionals is hot – 52% of jobs require digital transformation skills.
But how exactly do you get into digital transformation?
There are definitely no degrees in digital transformation or formal certifications, and courses online just scrape the surface. They don’t provide real, practical and proven digital transformation techniques. Most folks working in digital transformation, like me, have built up their skills over many years of hard work in technology and management.
Well that’s where I can help you. You’ll get up to date, practical and proven digital transformation skills and knowledge from a seasoned insider with 20+ years experience.
The kind of skills and knowledge that can help you land a job in digital transformation or help you grow your current knowledge of digital.
Students aren’t required to know anything beforehand. All you need is enthusiasm and an inquisitive mind. I’l teach you the fundamentals and how to apply them, to help you master digital transformation.
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Introduction & Course OverviewDon't forget to join the Discord community and access DX Chat AI - your dedicated AI digital transformation coach and expert helping you with the course content and beyond as your expert DX adviser. Details in the resources for this lecture!
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First Activity
Before you get started on the course, let's do some preparation first.
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What Is Digital Transformation?
In this lecture you'll understand what digital transformations are, and how they are different to transformations.
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Digital Transformation vs Innovation
Let's explore the difference between digital transformation and innovation.
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Why is Digital Transformation Important?
In this lecture we'll explore disruption and how digital transformation creates future viability for organizations.
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Understanding Digital TransformationTime to test your knowledge of digital transformation!
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Understanding Value
In this lecture we explore the importance of value - which encompasses customer and employees, in a digital transformation.
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How Do You Succeed At Digital Transformation?
In this lecture I'll take you through how digital transformation success is achieved.
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How Do You Fail At Digital Transformation?
In this lecture I'll take you through the common reasons why digital transformations fail.
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Resistance To Change
In this lecture we'll explore the drivers behind resistance to change and a strategy to deal with this in digital transformation.
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How Mature Is Your Digital Transformation? -
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Resistance To Change
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More About Digital Transformation
Time to test your knowledge of digital transformation!
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Digital Transformation On A Page
In this lecture you'll understand at a high level, the digital transformation framework.
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15
Two Types Of Strategy
In this lecture we'll explore the key differences in the two types of strategies you need to create in a digital transformation - the delivery strategy and the execution strategy.
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Understanding Business Models
Business models are a focus point in digital transformation. In this lecture we'll explore more on business models, what they are made up of and why they are important in digital transformation.
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Strategy - Delivery
In this lecture you'll learn about the role of a delivery strategy in digital transformation, and develop a high level understanding of what is normally captured into this type of strategy.
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DX On A Page, Delivery Strategy & Business Models
Time to test your knowledge of digital transformation!
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Vision
In this lecture you'll learn about the role of a vision in digital transformation, why 'Vision Statements' are important and the secret way that digital transformation leaders reinforce their vision. We also go through the process of creating a vision statement.
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Innovation Hub
In this lecture we'll explore the role and work of an innovation hub in digital transformation.
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(Optional Lecture) Why Innovation Is All About People Rather Than Bright Ideas
Time to hear from: Alexandre Janssen where he talks about who people are at the heart of innovation. While this is an optional lecture, I do encourage you to invest the time in learning about the role of people in innovation.
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Strategy - Execution
In this lecture we'll explore the purpose of the execution strategy, and why it's mandatory, and how it's different to a delivery strategy.
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Culture - Part One
In this lecture we explore another key enabler for digital transformation: Culture.
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Culture - Part Two
In this lecture, we continue our exploration of that vital topic for digital transformation: Culture.
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Vision, Innovation Hub, Strategy - Execution and Culture
Time to test your knowledge of digital transformation!
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Psychological Safety
Time to hear from Amy Edmonson where she talks about psychological safety and shares 3 simple things people can do to foster psychological safety. This is a good lecture to watch, as the assignment that follows requires you to have watched this lecture.
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Psychological Safety
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Schneider's Matrix
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Agile Ways Of Working - Part One
In this lecture we'll explore the vital role that Agile Ways Of Working (AWOW) plays in digital transformation.
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Agile Ways Of Working - Part Two
In this lecture, we'll continue our exploration of Agile Ways Of Working (AWOW).
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Agile Ways Of Working
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Digital Transformation Hub
In this lecture we'll explore digital transformation hubs (or DX Hubs for short).
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Measure
In this lecture we explore the importance of measuring performance in digital transformation and the range of measures that should be considered based on best practice.
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Agile Ways Of Working. DX Hub and Measure
Time to test your knowledge of digital transformation!
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DX Circle
In this lecture we'll explore the DX Circle, the engine room of digital transformation.
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Decision
In this lecture we'll explore decision, and important role the DX Leadership Group have in guiding a digital transformation through the DX Circle and the Delivery Strategy.
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DX Circle and Decision
Time to test your knowledge of digital transformation!
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What Is Design Thinking?
In this lecture we'll explore the concept of design thinking, why good design matters and understand the value that can be generated through design thinking.
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How Design Thinking Works
In this lecture I'll take you through the 5 phases of design thinking, who can use design thinking and why design thinking is considered to be a value multiplier.
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Case Study: Airbnb
In this lecture you'll learn about Airbnb's journey with design thinking.
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Design Thinking
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Design Thinking
Time to test your knowledge of digital transformation!
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Architecture
In this lecture we'll explore architecture (of the technology kind).
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High Level Architecture Canvas
In this lecture we'll explore the conceptual components that are common in technology used in digital transformation.
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Data & Analytics
In this lecture I'll introduce you to data & analytics, the value it adds to digital transformation, and a high level view of the architecture.
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Mobile
In this lecture I'll take you through mobile technology, explain the fundamentals of the technology, and a high level view of the architecture.
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Data and Mobile
Time to test out your knowledge of digital transformation!
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Cloud
In this lecture I'll take you through cloud computing, explore the different categories and types of cloud that now exist, as well as a high level view of the architecture.
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Artificial Intelligence (AI)
In this lecture I'll help you understand more about artificial intelligence (AI), some of the types of AI that are creating real excitement in digital transformation and a high level view of the architecture behind AI.
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Cloud and AI
Time to test out your knowledge of digital transformation!
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51
Case Study: UK GDS
In this great case study, we'll explore the UK's Government Digital Services and some of the lessons learned from their digital transformation activities.
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Case Study - Starbucks
In this lecture you'll learn about Starbuck's approach to innovation and their current work in AI with their Deep Brew solution.
