Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
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Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.
In today’s competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.
Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.
Move on to Facebook Advertising, where you’ll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.
Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn’s unique targeting options, such as job title, company size, and industry, to connect with the right audience.
Through practical insights, hands-on exercises, and real-world examples, you’ll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you’re a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.
Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!
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Introduction to Google AdsWelcome to the "Introduction to Google Ads" course! This comprehensive program is designed to equip you with the foundational knowledge and practical skills needed to harness the power of Google Ads for your business or marketing endeavors. Whether you're new to digital advertising or seeking to enhance your existing skills, this course will provide you with a solid understanding of Google Ads and how to use it effectively.
Introduction to Google Ads and it’s features.
Where will your Google Ads show?
How will you be able to identify Google Ads?
Creating your first Google Ads Account.
How to create a Google Ads account? What will you require?
How to navigate the Google Ads Interface?
Account Structure - Campaigns, Ad groups, Keywords and Ads.
Keyword Research.
What are Search Terms and Keywords?
Choosing relevant keywords for your campaigns.
What are Negative Keywords, Match types, and search Term reports?
Basic Metrics to Monitor.
What are some of the important terminologies you will need to understand?
What are Conversions in Google ads and what are Leads?
Conversion Tracking and Measurement.
Setting up Conversion trackers.
What is an Attribution Model?
Ad Auctions, Ad Position & Impression Share.
What determines Ad Position?
What is Ad Rank? What is Quality Score?
What is Impression share? Auction Insights.
Ad and Campaign Types.
Different types of Ads and their Campaign Types.
Marketing Funnel for campaigns?
Best practice for creating compelling ads.
Campaign Creation and Set up.
How to create a Google Ads campaigns?
Budget and bidding strategies.
Campaign settings.
Extensions, now known as Assets.
What are Extensions/Assets?
How to create different types of Assets?
About Display, Video, Shopping ads, P Max Campaigns & More.
Creating all types of campaigns.
What is a Performance Max Campaign?
Best practice for creating different types of campaigns.
Remarketing and Audience Targeting.
How to set up remarketing lists and remarketing campaigns?
Creating and using Custom Audience Lists?
Ad Testing and Optimization.
What is Optimization score?
A/B Testing and variations.
Draft campaigns and experiments.
Campaign Performance and Analysis.
Interpreting Campaign Performance and Reports.
Identifying areas of improvement.
Policy and Compliance.
Ads policies and guidelines.
Ensuring compliance with Google Ads policies.
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Introduction to Google Ads
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Create a Google Ads Account 2024
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Navigating the Google Ads Interface (Billing) 2024
See resources to read article for 500 dolars credit!
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Navigating the Google Ads Interface (Campaign section) 2024
How to navigate the Google Ads Interface? (Campaigns)
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Navigating the Google Ads Interface (admin settings and access levels) 2024
This Lecture provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account.
Also we dive into the options available for us in the Admin section of Google ads account.
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Google Ads Account Structure
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Example Of An Account Structure
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Campaign Creation (Campaign Settings)
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Campaign Goals Overview
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Understanding Goals through Marketing Funnel
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Understanding Google Ads Campaign Types and Ad Formats
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Bidding Strategies
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Maximize Conversions Bidding Strategy
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Target CPA Bidding Strategy
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Maximize Conversion Value Bidding Strategy
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Target ROAS Bidding Strategy
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Target Impression Share Bidding Strategy
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Maximize Clicks Bidding Strategy
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Manual CPC Bidding Strategy (Enhanced CPC)
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Location Targeting
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Search & Display Partners
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Language & Audience settings
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Ad Rotation
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Ad Schedule / Start Date & End Date
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Brand Restrictions
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Ad Group Level Settings (Keywords)
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Ad Group Level Settings (Ad Creatives & Ad Strenght)
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Keyword & Asset Generation With AI (New)
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Campaign Budget
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Review and Publish Campaign
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The Art of Keyword Research (Keywords & Search Terms)
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Keyword Match Types
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Negative Keywords
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Search Term Report
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Keyword Planner
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Tips for Keyword Research
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Basic Metrics to Monitor (Part 1)
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Basic Metrics to Monitor (CPC)
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Basic Metrics to Monitor (Leads & Conversions)
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Ad Position & Ad Rank
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Quality Score and Actual CPC
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Impression Share
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About Assets
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Where to find assets
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Location Assets
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Call Asset
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Sitelink Asset
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Callout & Structured Snippets
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Price Asset
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App Asset
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Promotion Asset
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Lead Form Asset
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Impact of Assets/Ad Formats
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Types of Conversion Trackers
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Website Conversion Tracking
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Call Conversion Tracker
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App Conversion Tracker
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Import Conversion Tracker
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Primary & Secondary Conversion
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Attribution Model
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Dynamic Search Campaigns / Ad Groups
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Call Campaign Creation
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Display Campaign Creation
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Video Campaign Creation
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App Campaign Creation
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Smart Campaign Creation
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Shopping Campaign Creation
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Local ads & Performance Max Campaign Creation
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Demand Gen Campaign
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Hotel Ads
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Performance Planner Definition & Eligibility
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Create & Measure Performance
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Remarketing and Audience Targeting
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Targeting Vs Observation
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Audience Manager
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Types of Policies and Giudelines
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Prohibited Content (Ad Policies & Guidelines)
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Prohibited Practices
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Restricted content & Features
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Editorial & Technical (Conclusion)
