Powerful Public & Media Relations by BrandNowAsia
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This course is packed with my 25 years of experience in the marketing and PR field. As a beginner, you will be able to easily understand this course through multiple examples, case studies, and checklists.
This online course is divided into 4 modules. The first module will introduce you to the term “press release” and help you understand the several types. The second part will provide you an understanding of how the media works so that you may successfully pitch them.
There are various ways to sell your brand or promote your goods, but the most of them are expensive. The third session will show you how to repurpose content on social media to gain brand recognition at a low cost.
In this last lesson, you’ll study about the definition and causes of crises, as well as how businesses cope with them. I’ll also provide you an overview of cancel culture, as well as case examples to help you understand it better.
The course also includes a number of intriguing examples and case studies to assist you better comprehend the subject.
This course is ideal for inexperienced business founders, business owners, small and mid-size enterprises (SMEs), entrepreneurs and PR students
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Module 2: Introduction -
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Module 2: 2.1 Types and Forms of Media
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10
Module 2: 2.2 Match The Content With The Right Media
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11
Module 2: 2.3 How The Media Works And Sending The Release
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12
Module 2: 2.4 Journalist Pitching (For Earned Media)
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13
Module 2: 2.5 Story Bank And Case Studies
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Module 2: Summary
