Press Coverage, Publicity & Public Relations For Branding
- Descrição
- Currículo
- FAQ
- Revisões
START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE – THESE STRATEGIES WORK!
Recently updated to include more lectures:
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How to write better headlines that increase click-through rates
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10 actionable strategies to get press coverage as early as this week
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Press release example and template
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Case study of how one of my clients got millions of website visitors from publicity
OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills after you complete the course
* Be automatically entered to get chosen for my student of the month status and have your business featured
3 MAIN SECTIONS OF THE COURSE
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Actionable strategies to get publicity you can begin implementing on day one
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Actionable insights from Alex Genadinik on how you can get publicity
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Newly added, a case study from Adam Lippin on how he got publicity for his business
This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.
The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.
In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows.
In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people!
In addition to the course lectures, you get my help and advice! You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
MONEY-BACK GUARANTEE
This publicity course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now.
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REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote youIn this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.
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How to use your blog to get publicity and position yourself as an authority
In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.
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How to get noteworthy guests on your show
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How publicity will help your SEO and to get your site to rank in Google
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Press release section introduction
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What are press releases for?
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Starting to write the press release with the title
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Additional press release headline examples
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Subtitle for your press release
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Writing the press release as a story and to add keywords
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Finishing the press release with bio and contact sections
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Another press release example
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If journalists copy and paste your press release, how will it impact your SEO?
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Example for a book release -
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Example of PLR licensing service press release
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Submitting the press release
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20 websites to promote press releases
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Press release results
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SEO for your press release
In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.
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Press release exercise
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Press release exercise - answer
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Press release title exercise
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Press release title exercise - answer
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Press release quiz
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RadioGuestList introduction - influencer marketing through radio shows, podcasts
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How to check out the emails
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How to craft your pitch to radio show and podcast hosts
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Walkthrough of a pitch template with options
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Pitch template and example
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Edited podcaster or radio show pitch example
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Ways to strengthen your pitch
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Your promotional asset
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Showing results of a podcast pitch I sent out
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How and what to talk about on the shows to sell your products
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How to get 50-100% more radio or podcast interviews
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How to get a HUGE number of radio shows, podcast and even TV appearances
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Another similar service to boost your potential reach
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Podcast and radio show publicity quiz
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Show introduction
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Considering additional benefits and goals for your show
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Advanced content repurposing with strategies that work today & in the future
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Should your show be daily, weekly or monthly?
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Topic coverage: Current or evergreen topics
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Example of a newsy and evergreen topic
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Show monetization
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Deciding on a solo host show or with partners or with guests
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What you can outsource
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Storytelling for PR and better communicating your brand - introduction
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Introduction to storytelling and persuasion
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Story structure at its basic elements
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Introduction to show-don't-tell for great imagery and persuasion
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More practice for show, don't tell
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Show, don't tell - in creative writing and poetry
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Corporate brand story
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The case study story - one of the most effective tools for businesses & media
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Tell a great first-impression story
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What is a publicist and how does a publicist work
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When to hire a publicity or PR company
In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.
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Strategy for hiring freelancers to help you with publicity & what doesn't work
