Public Relations for Nonprofits
- Descrição
- Currículo
- FAQ
- Revisões
This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.
You will create building block statements to insert into fill-in-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:
·Activities, good works
·Expand Client Base and Services
·Increase Membership and Recruit Volunteers
·Support Fundraising
·Become a Trusted Media Resource
Items in the tool kit include:
·Press Releases
·Press and Photo Invitations to Cover Events and Activities
·Staff and Board Member Announcements
·Backgrounder
·Financial/ Grant Announcements
·Honor/Award Announcements
·Local News Item For Calendars and Self Publishing Sites
·Pitch Letters
Bonus Section
As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.
You will learn how to target and work with the right gatekeeper at each media outlet.
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Introduction and WelcomeCreate publicity and awareness to support the goals and objectives of your organization through proven public relations programs.
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Not A Writing Course
How to create turn key material working with fill-in the blank samples.
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What you will learn
How to create and use a toolkit of familiar media materials.
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Working With The Media
Learn how to use the media for success.
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What Is News
No Screaming Headlines
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The Media
From Newspapers to Twitter
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Publicity Categories
Hard or Soft News
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Use Everything In Your Toolkit
Don't let your toolkit grow rusty.
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What Makes News
Not always a page 1 story but spell my name rightt
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Story Ideas
Here are more ideas for stories right in your backyard
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Hail The Gatekeeper
Learn why a gatekeeper can be your best friend.
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Making It Easy On The Gatekeeper
Increase opportunities for success.
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Building Blocks
How To create and Use Building Block Information
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Toolkit Items and Uses
We'll cover the tools and their uses.
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Other Tools You Can Use
Here are other useful toolkit tools.
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Press Release Elements
Understand the common press release elements.
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Sample Release Graphic
Here is a graphic look at the press release
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Formatting
Here is a guide to formatting the press release
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"Writing The Press Release
Creating building blocks and other cut and paste items.
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Gather Building Block Information
Where to find building bock nuggets.
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The Lede
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Drafting the Lede
How to "write" the most important paragraph in "prdom"
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Fill-In The Blank Sample
See a filled-in sample.
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Headline Next
Now write the headline from items in the lede.
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Who Are You
Keep this paragraph close at hand
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Who Are You Sample
Who are you sample
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The Body Of The Release
How to crete a beautiful body.
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Name Names
Create local interest by naming names.
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About Us ( Yes Again)
Reinforce who you are and what you do.
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How The About Us Paragraph May Look
See a sample "about" paragraph
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Concluding Information
Lastly add general public information.
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Prepare Contact Information
Make sure contact information included and up-to-date.
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Photos
Understand why these are worth a thousand words.
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Let's Write The Press Rrlease
Create a masteriece with cut and and paste building block elements.
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Fill-In-The-Blank Samples
Seven communications devices and printable samples.
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Organize Your Building Blocks
Gather information and save in your file
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Fill-In-The-Blank Press Release Sample
Learn why the fill-In press release is the most informational
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Photo Op Sample
Learn how to invite the media to an event
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Appointment Release Fill-In
Tell the community you have a new employee or volunteer.
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Backgrounder Sample
Fill this bucket with information about who you are and what you do.
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Fill-In Grant Announcement
Tell the community about funding support and invite others to do the same.
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Sample Honor Award
Learn how to announce an honor or service award.
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Media Kit
Use this two-flap folder to give away at events and fairs.
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Sample Local News Item
Create community news items for calendars and self publishing sites.
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Sample Pitch Letter
How to get coverage for a story without creating a press release.
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Printable Samples
Clck to download sample
