Public Relations: Media Crisis Communication
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Do you want to know the main principles of crisis communication? Are you looking to devise your own media crisis communication method?
If so, this course is perfect for you. You will learn exactly how to manage crisis communication in an effective manner, keeping everyone informed and preventing the spread of confidential information and false information.
Uncertainty is commonplace within all industries, especially in this ever-changing world. No matter what type of business you manage, you need to be immune to all forms of crisis. As well as a divisive strategy that will resolve the crisis in due course, you also need to have a good crisis communication plan.
You will learn some basic principles of general communication too, arming you with the ability to receive criticism in a positive way and deliver messages that are clear, informative and useful to all that are listening.
Whilst crisis communication is the main topic of the course, you will also learn some general crisis concepts too. The introductory lectures will advise you on what a crisis looks like, the different types you may encounter, and how you can plan to resolve them quickly and efficiently. Such plans also require a bespoke skillset, so this course will run you through the traits that every leader should have when it comes to crisis management.
This course’s content is tailored for business leaders, but it can be used by anyone looking to improve their leadership skills in general. Being a good leader means embracing uncertainty, whilst also having an effective plan to tackle uncertainty in all its forms. Whether you’re looking to create a crisis communication strategy, understand why crisis communication is important, or are hoping to boost your communication skills as a leader, this course has something for everyone.
Testimonial
“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.
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1
What Is A Crisis?In this introductory lecture, Alan begins by telling us what it is that defines a 'crisis'. We learn that it is anything that is widely disruptive or damaging to us, our business or our reputation.
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2
Types Of Crisis
In this lecture, Alan goes into detail about the two different types of crises that we can be confronted with - sudden and gradual.
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3
The Impact Of Social Media
The first place on which we usually hear about breaking crises is, of course, social media. It is important to understand the dynamics of social media in order to know what to believe and what actions to take.
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4
Case Study: BP
We can learn a lot about crises by studying case studies of ones in which things did not go so well. In this case study we hear about how the CEO of BP dealt with the Exxon Valdez disaster of 1989.
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5
Case Study: Toyota
In this case study we hear about a crisis that Japanese car manufacturer Toyota went through regarding failing brake pads on their cars. We hear how important it is to speak to the media from the outset, because if you don't control the information being spread about you, then someone else will.
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6
Case Study: The Grayrigg Rail Disaster
In this case study we hear how a company dealt with a disaster in a more successful way. The Grayrigg Rail Disaster was a tragic incident in which many were injured and one lost their life. Richard Branson took control of the situation at an early stage and helped to show that, whilst this was undoubtedly a heartbreaking event, his company, Virgin Trains, had in fact gone beyond what was required in regard to train safety.
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7
Case Study: Mariott Hotels
After a tragic hotel bombing in Jakarta, Indonesia, Bill Marriott, the company founder made himself the center of information as the tragedy unfolded. He did this by writing a blog post containing information such as helplines, up-to-date facts, and anything else relevant to the unfolding tragedy.
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8
Scenario Planning And Walkthroughs
In this lecture, Alan discusses how important it can be to think about potential crises that might occur in your organization. By brainstorming these 'what if' scenarios, you can begin to better plan for their eventualities.
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9
Procedures And Processes
The second part of properly planning for crises is not just to know what might happen, but to also put in place the procedures and processes that will be undertaken should each crisis actually happen.
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Key Statements
As well as planning for what each person in the organisation should 'do' during a crisis, it's also important to have key statements prepared so that everyone knows what to 'say', as both an individual and on behalf of the organisation.
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11
Roles And Responsibilities
Finally, should a crisis occur, it is paramount that everyone within the organisation has a clear understanding of what their own role and responsibilities are, specific to that crisis.
