SEO Audit Course - A Masterclass
- Descrição
- Currículo
- FAQ
- Revisões
This complete course from A to Z is designed to help you perform better SEO audits for your clients or in-house projects. The course will cover all aspects of SEO auditing and will use the MOZ template and scale as a framework.
The course will start with an introduction to SEO and the importance of auditing. You will learn about the different types of SEO audits, including technical, on-page, and off-page audits.
Next, the course will delve into the technical aspects of SEO, including site architecture, crawlability, and indexability. You will learn how to use tools like Google Search Console to analyze your website’s technical SEO performance.
The course will then move on to on-page SEO, where you will learn about the importance of keyword research, meta tags, and content optimization. You will also learn about the MOZ template and scale, and how to use it to perform an on-page SEO audit.
In the next section, the course will cover off-page SEO, including link building and reputation management. You will learn about the different types of links and how to analyze the quality of backlinks using tools like MOZ.
Finally, the course will conclude with an overview of the reporting and recommendations process. You will learn how to present your findings to your clients or in-house team, and how to make actionable recommendations for improving the website’s SEO performance.
Throughout the course, you will have access to a variety of resources and tools, including the MOZ template and scale, which will enable you to perform thorough and accurate SEO audits. Whether you are working at an agency or in-house, this course will provide you with the knowledge and skills you need to improve your website’s SEO performance and drive more traffic and revenue.
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1IntroductionVídeo Aula
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2What is an SEO Audit and How does this course help?Vídeo Aula
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3Who is this SEO audit course for?Vídeo Aula
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4Who is this course not for?Vídeo Aula
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5What does this course cover?Vídeo Aula
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6What students will learn in your course?Vídeo Aula
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7Why use the MOZ template?Vídeo Aula
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8What tools will we be using?Vídeo Aula
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9Course DisclaimerVídeo Aula
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10Leaving a ReviewVídeo Aula
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15URL is indexedVídeo Aula
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16Important content indexedVídeo Aula
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17Returns a 200 status codeVídeo Aula
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18Indexable by robots meta tag and X-robots-tagVídeo Aula
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19URL not blocked by robots.txt fileVídeo Aula
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20URL listed in XML sitemap fileVídeo Aula
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21Sitemap file location defined in robots.txtVídeo Aula
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22Sitemap file submitted to search enginesVídeo Aula
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23URL is discoverable via internal links navigationVídeo Aula
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24Content is available at a single, canonicalized URLVídeo Aula
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25Google-selected canonical matches user-selected canonicalVídeo Aula
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26No canonical/indexation mixed signal errorsVídeo Aula
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27Friendly URL structureVídeo Aula
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28Content can be rendered with basic JavaScriptVídeo Aula
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29Important CSS, JS, and images not blocked by robots.txtVídeo Aula
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30Page contains a title elementVídeo Aula
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31Title contains important keywords visible in first 60 charactersVídeo Aula
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32Title tag is uniqueVídeo Aula
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33Page contains a unique meta descriptionVídeo Aula
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34Favicon definedVídeo Aula
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35OG and social meta dataVídeo Aula
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36Structured data markupVídeo Aula
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37Uses max-image-preview:large settingVídeo Aula
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38Content isn't substantially duplicateVídeo Aula
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39Content organized with hierarchical HTML tagsVídeo Aula
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40Content is keyword-targetedVídeo Aula
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41Content doesn't violate Google's Quality GuidelinesVídeo Aula
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42Avoids intrusive interstitialsVídeo Aula
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43Avoids heavy ads above the foldVídeo Aula
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44Content isn't loaded in an iFrameVídeo Aula
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45Content isn't loaded in FlashVídeo Aula
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46Lazy loaded content is visible in the viewportVídeo Aula
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47Supports paginated loading for infinite scrollVídeo Aula
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48Current publication and updated datesVídeo Aula
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49Clear who the author and/or publisher IsVídeo Aula
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50Content doesn't trigger Google Safe Search filtersVídeo Aula
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51Links are crawlableVídeo Aula
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52Page doesn't link to broken pages (404)Vídeo Aula
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53Links use descriptive anchor textVídeo Aula
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54Links are qualified when appropriate nofollow, ugc, sponsoredVídeo Aula
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55Faceted navigation doesn't lead to duplicate contentVídeo Aula
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56Paginated pages are clearly linkedVídeo Aula
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57Page does not contain an excessive amount of linksVídeo Aula
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58Page does not link to redirected chainsVídeo Aula
