The Complete Google Ads Masterclass 2025

In this lecture you'll learn what Google Ads are and how they work.

In this lecture you'll learn what strategies we'll be using in the course and why using AI is the future of advertising.

In this lecture you'll learn how to set up your Google Ads account and get started with our first campaign!

In this lecture you'll learn what shopping ads are and how they work. We'll be using the words shopping ads and shopping campaign interchangeably.

In this lecture you'll learn how to create and connect your store and google ads together using the connector called google merchant center. This lecture is specifically designed for Shopify users.

In this lecture you'll learn how to create and connect your store and google ads together using the connector called google merchant center. This lecture is designed for WooCommerce or similar platforms.

In this lecture you'll learn how shopping ads/campaigns are structured depending on if you're selling one, a niched or multiple products.

In this lecture you'll learn about the first automated bidding strategy called target roas (return on ad spend).

In this lecture you'll learn about the second automated bidding strategy called automated clicks, and why it's the perfect starting point if you've got a brand new google ads account with no data.

In this lecture you'll learn what manual CPC is (Cost Per Click) and why it's today considered an advanced technique to be used scarcely and only if you've got plenty of data.

In this lecture you'll learn how to set your daily budget and what over and underdelivery means.

In this lecture you'll learn about targeting the correct audience.

In this lecture you'll learn what product segmentation is and why it's important to both test and successfully scale your ads.

In this lecture you'll learn how to actually segment your products within your google ads campaign.

In this lecture you'll learn how to optimize your shopping ads/campaigns.

In this lecture you'll learn what search ads are and how they work for generating leads, whether it's for service-based sales or building email lists.

In this lecture you'll learn how to set up conversion tracking so you can properly track which leads that are coming from your google ads campaigns specifically.

In this lecture you'll learn modern keyword research methods.

In this lecture you'll learn how to practically do keyword research.

In this lecture you'll learn how to set up search ad campaigns.

In this lecture you'll learn how to set up the Keywords & Ads section of your search campaign.

In this lecture you'll learn how to manage your keywords by finding new themes and adding useless ones to your negative keywords list.

In this lecture you'll learn what the ad rank is, how it's calculated and how you can improve your own positioning in the search engine.

In this lecture you'll learn what a quality score is, how it's calculated and how you can improve yours to improve ad ranking.

In this lecture you'll learn about the AI-driven ad-type that goes across the entire Google network called Performance Max ads.

In this lecture you'll learn about all you need to prepare yourself with befor setting up your performance max (pmax) ad.

In this lecture you'll learn how to practically set up a performance max ad.

In this lecture you'll learn what google's optimization score is and why it's almost useless.

In this lecture you'll learn what to do if your ads aren't getting any impressions.

In this lecture you'll learn what to do if your ads are getting ONLY impressions.

In this lecture you'll learn what to do if your ads are getting only clicks.

In this lecture you'll learn what to do if your ads are getting only add to carts.

In this lecture you'll learn what to do if your ads have a low conversion rate.

In this lecture you'll learn how to spy on your competitors to get inspiration.

In this lecture you'll learn about the different ad rules you need to know about to avoid having your ads shut down.

Thank you for taking this journey with us!

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.

In this Lecture we'll talk about what Copywriting is.

In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.

In this video we'll talk about the importance of knowing what you're selling.

In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.

In this video you'll learn about the "Thee Keys" to master copywriting.

In this video you'll learn about the two most common sales personalities.

In this video you'll learn why it's never time or money that decides if customers will buy or not.

In this video you'll learn the power of headlines and how to write them.

In this video you'll learn the power of Subheads and how to write them.

In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.

In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.

In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.

In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.

In this lecture, you'll learn to remove the writer's block to get back your creativity.

In this lecture, you'll learn all about Call-To-Action also called CTA.

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

In this video we'll recap everything you've learned about Copywriting.