The Digital Advertising Masterclass 2025

In this lecture, we'll learn what Digital Advertising is and understand the power behind it to grow our business.

In this lecture, we'll learn why Digital Advertising works.

In this lecture, we'll learn the differences between the 2 biggest advertising company's Facebook & Google.

In this lecture, we'll learn how we can get attention with our ads on Social Media.

In this lecture you'll learn the strategy we'll be using for your Facebook ads.

In this lecture you'll learn how to build the foundation of your Facebook advertising, with things such as a meta business suite, an a Facebook page and an ads account.

In this lecture you'll learn how to set up your first campaign.

In this lecture you'll learn how the ads are structured in Facebook.

In this lecture you'll learn what the Advantage Campaign Budget is, previously known as Campaign Budget Optimisation (CBO). It's the foundation that this 3:2:2 strategy is built on.

In this lecture you'll learn how to install the meta pixel to drastically improve the accuracy of your ads and have it optimized for conversions.

In this lecture you'll learn how to set the optimisation of your ads.

In this lecture you'll learn how to use Broad Targeting.

In this lecture you'll learn about the different available placements.

In this lecture you'll learn how to create your first Dynamic Creative Testing (DCT) ad.

In this lecture you'll learn how to verify your instagram account to unlock additional ad placements.

In this lecture you'll learn how to model successful competitor's ads.

In this lecture you'll learn how to preview your ads before publishing.

In this lecture you'll learn how to find winning ads and filter them from the bad ones.

In this lecture you'll learn how to extract the winning ad creative into the winner's ad set.

In this lecture you'll learn how the Winner's ad set works.

In this lecture you'll get an overview of the upcoming ad creative strategies.

In this lecture you'll learn how to use the Problem & Solution ad strategy.

In this lecture you'll learn how to use the Them VS Us ad strategy.

In this lecture you'll learn how to use the Statistics ad strategy.

In this lecture you'll learn how to use the Testimonials ad strategy.

In this lecture you'll learn how to use the Features Point-Out ad strategy.

In this lecture you'll learn how to use the Benefits Overlay ad strategy.

In this lecture you'll learn how to use the Founder's Story ad strategy.

In this lecture you'll learn how to use the Unboxing ad strategy.

In this lecture you'll learn how to use the Before and After ad strategy.

In this lecture you'll learn how to use the 3 Reasons Why ad strategy.

In this lecture you'll learn how to properly navigate the Ads Manger.

In this lecture you'll learn how to understand, use and customise the Columns.

In this lecture you'll learn about custom audiences.

In this lecture you'll learn what to do if your ads get rejected or your account banned, and how to prevent it from ever happening.

In this lecture, we'll do the preparations needed to start making Facebook ads to our store.

In this lecture, we'll create a Facebook ad campaign.

In this lecture, we'll install a Meta Pixel in our store.

In this lecture, we'll create an ad set.

In this lecture, we'll create a DCT Ad in Facebook.

In this lecture, we'll create add creatives thanks to Canva templates.

In this lecture, we'll look at important stats to learn to scale our ads.

In this lecture, we'll extract winning ads.

In this lecture, we'll create a new DCT test to test against our winners.

In this lecture you'll learn what Google Ads are and how they work.

In this lecture you'll learn what strategies we'll be using in the course and why using AI is the future of advertising.

In this lecture you'll learn how to set up your Google Ads account and get started with our first campaign!

In this lecture you'll learn what shopping ads are and how they work. We'll be using the words shopping ads and shopping campaign interchangeably.

In this lecture you'll learn how to create and connect your store and google ads together using the connector called google merchant center. This lecture is specifically designed for Shopify users.

In this lecture you'll learn how to create and connect your store and google ads together using the connector called google merchant center. This lecture is designed for WooCommerce or similar platforms.

In this lecture you'll learn how shopping ads/campaigns are structured depending on if you're selling one, a niched or multiple products.

In this lecture you'll learn about the first automated bidding strategy called target roas (return on ad spend).

In this lecture you'll learn about the second automated bidding strategy called automated clicks, and why it's the perfect starting point if you've got a brand new google ads account with no data.

In this lecture you'll learn what manual CPC is (Cost Per Click) and why it's today considered an advanced technique to be used scarcely and only if you've got plenty of data.

In this lecture you'll learn how to set your daily budget and what over and underdelivery means.

In this lecture you'll learn about targeting the correct audience.

In this lecture you'll learn what product segmentation is and why it's important to both test and successfully scale your ads.

In this lecture you'll learn how to actually segment your products within your google ads campaign.

In this lecture you'll learn how to optimize your shopping ads/campaigns.

In this lecture you'll learn what search ads are and how they work for generating leads, whether it's for service-based sales or building email lists.

In this lecture you'll learn how to set up conversion tracking so you can properly track which leads that are coming from your google ads campaigns specifically.

In this lecture you'll learn modern keyword research methods.

In this lecture you'll learn how to practically do keyword research.

In this lecture you'll learn how to set up search ad campaigns.

In this lecture you'll learn how to set up the Keywords & Ads section of your search campaign.

In this lecture you'll learn how to manage your keywords by finding new themes and adding useless ones to your negative keywords list.

In this lecture you'll learn what the ad rank is, how it's calculated and how you can improve your own positioning in the search engine.

In this lecture you'll learn what a quality score is, how it's calculated and how you can improve yours to improve ad ranking.

In this lecture you'll learn about the AI-driven ad-type that goes across the entire Google network called Performance Max ads.

In this lecture you'll learn about all you need to prepare yourself with befor setting up your performance max (pmax) ad.

In this lecture you'll learn how to practically set up a performance max ad.

In this lecture you'll learn what google's optimization score is and why it's almost useless.

In this lecture you'll learn what to do if your ads aren't getting any impressions.

In this lecture you'll learn what to do if your ads are getting ONLY impressions.

In this lecture you'll learn what to do if your ads are getting only clicks.

In this lecture you'll learn what to do if your ads are getting only add to carts.

In this lecture you'll learn what to do if your ads have a low conversion rate.

In this lecture you'll learn how to spy on your competitors to get inspiration.

In this lecture you'll learn about the different ad rules you need to know about to avoid having your ads shut down.

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.